Therefore, this would be one of its kinds and beneficial to the consumers who do not have time to survey each clinic individually. This website will enable them to quickly select their desired clinic, save time and help compare clinics within seconds.Over the past decade, private and cosmetic dental care has grown to be a large business.8 million patients were seen during the past 2 years ending June 2013, indicating an increase of 1.6 million on the March 2006 baseline. With the increase in population, the need for dental care will keep on increasing. However, each dentist has a different charge sheet mostly based on his or her experience and location. These prices vary even with standard procedures. Unfortunately, those giving better or discounted deals are largely being prevented from advertising. Dental care is a unique business and usually, people only in need of it go to their local dental clinics. Most of the time people are not aware whether any deals or discounts are being offered. This is because of lack of market transparency that consumers do not find much of a choice as they cannot survey each clinic before getting the medical treatment.Dental Ease will be a mechanism for comparing prices locally and across regions as well and to provide discounts for dental services. Also, the objective is to offer quality dental services at affordable prices.The company will add value to the customers by offering them affordable and discounted dental services. Thus, the business aims to add value to the customers and will save them significant money by utilizing services at a cheaper rate.Potential competition: Other competitors entering the market with the same idea as Dental Ease, but for them to enter, it will take a lot of time and effort and not very easy to cover a lot of clinics or hospitals in a short time.Alternative products or services: Individual websites for each dentist would take a lot of time to compare, and most of the prices of treatment are not mentioned.
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