The usage of social media also allows us to follow our motives. For example, if there is an individual and is contesting against different candidates in elections, so the social media sites could highly be used for communication purposes to stay in touch with the supporters and the fans. In terms of coverage, it also gives us an important idea. If individuals used let’s assume other modes such as television etc then it would have been much costly to communicate with the fans or supporters as compared to these social media sites.There are also some issues that are related to these social media sites which are a part of the social media arena. Keeping in mind the affordability factors, not everyone in every corner of the world owns a computer. So this means and gives us an idea that not everyone gets the privilege to use these sites. On the other hand, social media sites and other means related to social media are simply considered as wastage of time. Many experts claim and believe that these sites are of no use and thus a simple psychological effect on the users. For example, if there are fans of a particular celebrity, so the fans could easily follow them on these social media sites and stay up-to-date about them. We must also keep in mind that as social media plays an important role in the society, messages and communication irrelevant or unethical could also be communicated to different individuals which could create many problems. These problems vary in structure. One other factor must also be noted. If companies want to promote their products or services then they will have to concentrate on the coverage issues, such as in developing countries or underdeveloped countries many people still do not use these sites.ConclusionSocial media has had a profound influence on the mind of every individual if it’s negatively or positively. However, it is up to the users of the social media tools to concentrate on the advantages and disadvantages of these social media tools.
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