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The effect of economic crisis to the marketing strategy of Volkswagen in Asian market. The case of Vietnam Essay Example

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The effect of economic crisis to the marketing strategy of Volkswagen in Asian market. The case of Vietnam

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The research papers will emphasis on identifying the effects of economic crisis on marketing strategies of Volkswagen in Vietnam and ways in which the company is dealing with these effects. Furthermore, the paper will provide some recommendations on ways in which Volkswagen Company can implement strategies in order to deal and cope with effects of economic crisis in Vietnam.According to Kumar (2005), research is referred to as a systematic and scientific way of information explorations concerning a certain area of study. This study will focus on an evaluation of the effects of economic crisis to the marketing strategies of the Volkswagen in Asian market. Therefore, there is need for developing relevant research methods in order to achieve the research objectives. This chapter will be divided into six sections. The first section entails a research philosophy based on a certain approaches among, which include positivist or interpretivist. The other section will provide an illustration of the research design, through qualitative and quantitative approaches. These approaches will be evaluated and a suitable approach will be selected. An illumination of the research question will be in the third section, while in the fourth section there will be significance of enlightening the research methods. Alternative method of research will be chosen, while the other section will evaluate the reliability and validity of the research. The last section of the chapter will lay emphasis on the ethical factors concerning the research; thus, enlightening on ethical consideration of adopted study.Information in the research will be based on materials delivered by the Volkswagen Group such as their annual report, interim reports; thus, it can be considered a legitimate source of data. However, in a situation when information concerning certain areas of the analysis will be unavailable in these sources, data will be gathered from the company website and other internet sources. Data gathered for these sources will be evaluated to ensure the accuracy, while the models and theories will be borrowed from the marketing management learning. Research will include basic tools in the methodology, and it will be based on personal observations, review of relevant sources from the company and internet; thus, it cannot be considered hundred

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Kumar, R., (2005), Research Methodology: A Step by Step Guide for Beginners. London: SAGE Publications

UK Research Integrity Office, (2009), Code of Practice for Research: Promoting good practice and preventing misconduct, Retrieved on 28 December 2012 from: <http://www.ukrio.org/ukR10htre/UKRIO-Code-of-Practice-for-Research1.pdf>

University of Salford, (2012), Data Protection Policy, Retrieved on 28 December 2012 from <http://www.infogov.salford.ac.uk/dataprot/docs/dppolicyv1.0-0405.pdf>

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preview essay on The effect of economic crisis to the marketing strategy of Volkswagen in Asian market. The case of Vietnam
  • Pages: 7 (1750 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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