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E-Commerce Essay

ZAPPOS-the largest online shoe retailer
In internet marketing, trust is perceived in lieu of relationship marketing (Doney and Cannon 1997; Dwyer, Schurr and Oh 1987; Ganesan 1994; Ganesan and Hess 1997; Morgan and Hunt 1994).In addition, in studying the Buyer –seller interactions, trust between the two persons takes time and depends on the observations that the buyer makes on the seller’s, consistency, constancy and credibility (Anderson and Narus, 1990; Doney and Cannon, 1997; Gane san, 1994). This view is unswerving with the
Pages: 6 (1500 words), Essay
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ZAPPOS-another successful venture of AMAZON.COM
Perhaps we can say they do or they don’t, it depends with the kind of scenario presented before the consumer. The only reality you can bank on is that every client wants to build trust. But how can we achieve trust for products and services? This is a question many entrepreneurs and marketing officers attempts to answer on a daily basis. Just like people build trust in relationships, the same way clients build trust for brands and business. This is achieved through trust drivers as
Pages: 6 (1500 words), Essay
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