Assess an ecommerce business solution for your chosen organisation.
However, the uptake of e-tickets has not been satisfactory (Stagecoach Group, 2015). The slow uptake of e-tickets is not unique to Stagecoach Bus: it is an industry-wide problem. Like all other forms of e-commerce, the biggest customer concern about e-ticketing is the safety (House , et al., 2015)and privacy of the personal information they share with bus companies (ITSO, 2014). In an effort to bolster the uptake of e-tickets, Stagecoach has enrolled into the Ice loyalty programme (Stagecoach