Actualize an e-strategy for success is a significant part of getting to be fruitful with online store building which results in more sales and engagement by subscribers (Swilley 2007, p.Commencing on e-commerce, an individual should identify that product which consumers are having difficulty in obtaining from the physical shopping malls and the departmental stores. Also, some commodities are very expensive to ship and, therefore; there is a need for a website that is catchy and attracts a crowd to the site (Key 2009, p. When the prospective customers see from the website that the goods are frequently being bought, they will also shop, and this will increase the company’s sales. The website should provide a variety of shipping options that prospective customer’s desires and the choices should also be able to handle much shipping situations that ranges from simple instances to very complex situations. For example, it is noted that dog food is very expensive to ship, therefore, the need to have an e-commerce website that have shopping cart capabilities (Brandimarte 2011, p.Flexible shipping choices will improve sales for the business because it makes the products available to prospective customers on demand and they can obtain the goods easily by making orders online without necessarily having to incur the transport and other after-service costs. The comments and feedbacks received from the customers improve the engagement between the users and the company (Strader & Mennecke 2003, p.A study by the Baymard Institute discovered that about 67.45% of shopping carts are abandoned by esteemed customers before they shopping are completed during checkout. This often occurs due to unclear and proper guidelines on shopping carts and checkout (Huang 2008, p. It also indicates lack of engagement between the users and the business, hence there is lack of persuasion to the customers to complete their purchases either through some form of discount offers or to give the prospective customers free shipping. This form of persuasions improves the sales of the business and customer engagement can be enhanced (Niranjanamurthy et al., 2013, p.Proper e-commerce website should, therefore, provide its prospective customers with the convenience and efficient free shopping carts that are highly integrated. The website should also have a secure checkout experience that will make the customers complete their shopping in case of any breakdown or crushing of their
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