In the present time most of the mobile phone supports different social networking sites. With the help of this individuals are aware of the happenings on these sites through their mobile phones. The constant touch of the users with these sites gives opportunists to the companies to update their products and services in this platform and being followed by people.Social media marketing is commonly known as the word of mouth marketing or the buzz marketing. It is a strategy adopted for development of the process where different interested people can market to each other. Social media has served the customers with their own voice to respond actively towards a particular brand. Social media marketing can be done through mobile based mode, internet which allows the users to communicate and share their views and opinions. Social media marketing also involves in developing the communities and the networks and encouraging the participation and involvement of its customers (Miller, 2011).Multimedia Marketing: Now day’s consumers get attracted towards the product or towards the particular brand which includes the pictures and videos. The picture and the videos can influence the customers. Videos serve as a very useful and powerful source or medium in explaining the customers more accurately about the features and the benefits the product offers. Multimedia is replacing the old marketing technique of sales by business person to its consumers. Multimedia marketing creates a friendly environmentIntegration of the online and offline advertisement: Some small and medium sized enterprises adopt offline marketing such as marketing through radio, cable or print. The integration of the online and offline marketing not only helps in the process of conversion but it also leads to the development of the community. When the consumers are introduced to the social profile of the company, m the consumer will come to know about the features of the product or the service offered its brand value in the market. The consumers that are connected presently will become or convert into potential buyer in the future (Fowdar, 2013).Adaption of Message: when the business becomes more developed by adopting social media marketing they gain and develop more online channels. The companies generally communicate the same message in all channels rather than adopting and developing different message for different channels. The social
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