Facebook Pixel Code
x
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Digital Marketing Report- TaoBao Essay Example

Show related essays

Digital Marketing Report- TaoBao

Realized that the consumption level rises due to the introduction of such a popular online website through provision of fundamentally different services by means of diverse methods. These methods included the following:Following the creation and the introduction of this online marketing website, was an abrupt increment of registered users from various parts of the republic china (Yang & Liu, 2009). This was ensued by the emergence of Alipay launch which was a third party payment tool to help enhancing consumers trust for the sellers in the Taobao marketplace. This was achieved through the following determinants;Credibility- It is a credible form of payment and this was realized as customers trust in Alipay and its positive influences in their purchase intentions towards Taobao. It encourages customers to make online transactions in order to increase their purchase intention online. There should be a credible co-existence amongst the shoppers and the venders in order to increase the trust issue between them. It also resulted from the reliability and responsiveness, convenience and responsibility from both parties.Enhanced security- With a strong guarantee to security, Alipay let the public know how good it is working ahead. This is accounted from the fact that strong research and development team and internet technology controlling team are fused in order to build up and maintain public’s confidence in the system. This also discourages and combats potential hackers from high chances of attacking Alipay’s system. However, a lot of establishment of security control, most at times, generates the hesitation concerns in online payment. This is evident by the continuous and the generative loss of confidence involving online banking, leading to more costly channels. (Fang &Peter, 2007)Reliability- The system ensures that there is a high level of stability provided in the system both managerial and financially. Each and every transaction encountered during disposal and even order are handled smoothly and instinctively in a specific order criterion to avoid any chances for any customer to easily fall into manipulating errors. This was viewed to be an upholding factor in terms of trust gain by the systematic procedures. In case of any encountered single error, customers confidence are rendered insufficient thus unreliable. It was thus concluded that when system’s security control matters and reliability in payment are fully enforced, the acquisition

References

Shi Liangping. (2003) Business bank credit risk management [J]. 15-16.

Wen Xing. (2007) Information technology and online-trading. NanJing university

Zhao Xiaodong, Zhen Tao, (2003) personal credit rank evaluation model based fuzzy-AHPevaluation method [J], 6.

Carr – Brown, J. 2005. “NHS chaos exposed by new e-mails”. The Sunday Times. November 13th.

Henderson, John, C., Venkatraman, N. (1999) “Strategic Alignment: Leveraging Information Technology for Transforming Organizations”. IBM Systems Journal. 00188670. 38, Issue 2/3.

Luftman, J and Brier, T. (1999). “Achieving and Sustaining Business-IT Alignment” California Management Review. 42, 1. pp109-122.

Xinxing Hong,Yanlong Chen, Customer’s behavior in E-commerce in China , p18

Yang, L.X. and Liu, X. (2009) Proceedings of the 2009 International Symposium on Web Information Systems and Applications (WISA’09): ‘Analysis on the Successful Strategies of Taobao’s E-Commerce’ p202-205

Holsapple,W.C. and Xue,Y. (2010) Taobao-A decision support system, Service Systems and Service Management, PP.1-5. Available from: Ieeexplore. http://ieeexplore.ieee.org/Xplore/guesthome.jsp [accessed 7 February 2012]

Oberholzer, G.F. and Wulf, J. (2009) Alibaba’s Taobao (A), Harvard Business School Case, 709456-PDF-ENG.

Oberholzer, G.F. and Wulf, J. (2009) Alibaba’s Taobao (B), Harvard Business School Case, 709457-PDF-ENG.

McKnight, D.H., Choudhury,V., et al. (2003) Developing and validating trust measure for E-commerce: An integrative typology, Information Systems Research,13(3), pp.334-359. Available from: google. http://www.google.com/ [accessed 7 February 2012]

E-commerceinChina:Taobao 2 7

Shim, J.P., Warkentin, M., et al. (2002) Past, present, and future of decision support technology, Decision Support Systems, 33(2), pp.111-126. Available from: google. http://www.google.com/ [accessed 7 February 2012]

Holsapple, C.W., Sena,M.P. (2005) ERP plans and decision-support benefits, Decision Support Systems, 38(4), pp.575-590. Available from: google. http://www.google.com/ [accessed 7 February 2012]

Research (2009): Online shopping market sales reached RMB 46.7 billion in 2009 - Gowth rate slowing down [online] available from <http://www.iresearch.com.cn/html/Consulting/Online_Shopping/DetailNews_id_936 63.html> [02 March 2012]

IResearch (February 12, 2009): Online purchase sales reached RMB1,600 per person in 2008. C2C remains the best choice. [online] available from <http://www.iresearch.com.cn/html/Consulting/Online_Shopping/DetailN ews_id_90683.html> [04 March 2012]

Yang Z.H. (2010) ‘Study on the Strategies for Promoting the After-sales Service in C2C E-commerce’. Information Management, Innovation Management and Industrial Engineering 4(2) ,385-388.

Close ✕
Tracy Smith Editor&Proofreader
Expert in: Marketing, E-Commerce, Macro & Microeconomics
Hire an Editor
Matt Hamilton Writer
Expert in: Marketing, Finance & Accounting, Human Resources
Hire a Writer
preview essay on Digital Marketing Report- TaoBao
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples