This has the changed the buyer seller interaction method, and the new information age and the evolution of new technologies has given a new edge to marketing through invention of digital marketing. Traditional marketing method is now becoming obsolete with the growth of digital marketing. This kind of new technology does not only help in reaching to a large number of customers but also helps in meeting the uncertainties of traditional marketing approach. Digital marketing is the growing force in the marketing field. However the older generations still would rely on the newspapers, magazines, TV, and radio whereas the younger generation who are more comfortable with the new technology strongly depends on the digital marketing for quicker access of information. MySofa is a new brand that is going to be launched by the company (Ryan and Jones, 2011, pp. The products offered by this brand are a wide range of furniture. The product range includes sectional sofa sets, coffee table, TV stand, bedside table, arm chairs, reclining chairs, dining table and chairs, romantic style tables, cabinets, bookshelves, wooden or leather beds, bedroom sets for the kids, bar tables, bar chairs, beach beds etc. The entire product line is broadly classified into living, dining, wood furniture, bedroom, office, kid’s bedroom, outdoor, space solutions, carpets categories. This brand gives their customers a wide range of furniture’s to decorate their houses. The company needs a sound digital marketing plan that could be effectively implemented so as to capture the maximum market share. This kind of marketing strategy is adopted by the company because this marketing technique is the most versatile, streamlined, practical and faster mode of conveying their products and services to the customer. The brand is going to operate in a sector where there is already a very strong competition, and even there are companies that offer customized products. The main objective of the company by launching the brand is to penetrate the market in the most cost effective way. They aim at keeping their operational cost as low as possible so as to deliver the best competitive price to its customers. The company plans to implement digital marketing as it would give proper visual clips of their range of products and even be a constant trigger on the customer’s mind. In the highly competitive market the company wants to build a separate position in the minds of the customers (Ryan
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