It thus, increases accountability.The web 2.0 media are also cheaper ways of advertising and can carry more advertising messages as opposed to mainstream media. This means that the business that is the main source of revenue for mainstream media is being diverted. The use of the web 2.0 platform can also allow users to post information that is targeted at a specific audience based on the target audience of the blog. This increases precision of the message and increases the chances of reaching the target audience more accurately than using mainstream media (Dahlberg & Siapera 2007).According to Jenkin’s convergence cultures, the old and the new media is the place where informed people and those who are not so informed get to share information without any inhibitions. This leads to interdependence as people then have to depend on the old media that is comprised of professional information seekers to confirm or deny any reports that are shared on the new media. Jenkins also notes that technological change does not result in the drastic shift of sources of information from old to new. It means that the two move closer together until they find a convergence point. This does not necessarily lead to conflict. The role of the new media is to unite virtual communities and letting them share information. Jenkins notes that the digital platform is characterized by convergent of information, participatory opinions, and commonality of purpose (Nguyen 2008).According to Jenkins, convergent is the point at which the two platforms meet and share individual characteristics that facilitate sharing of information. The convergence leads to collective intelligence where people with similar sentiments have a platform for sharing their sentiments (Nguyen 2008). The people are brought together by a common purpose or commonality of opinions on the new media platform and they share the information. The participatory culture of new media allows users to share information, evaluate, express ideas, and compare information through the new media. The space for sharing information is not limited to space and presence (Bivens 2008).The digital media erodes the traditional role of traditional role of journalism such as editorial gate keeping and integrity. This because what was traditionally censored by the editorial team, can easily be shared with, and accessed by millions of people as
Bakir, V, (2010), Sousveillance, Media and Strategic Political Communication: Iraq, USA, UK, Continuum: New York.
Bivens, R.K, (2008), “The internet, mobile phones and blogging: how new media are transforming traditional journalism,” Journalism Practice, 2 (1): 113-129.
Clark, A, (2010), “Rupert Murdoch says Apples iPad is a game-changer for news media.” Guardian.co.uk [internet]. 5 August. Available at: http://www.guardian.co.uk/media/2010/aug/05/ipad-rupert-murdoch-apple-newscorp
Dahlberg, L. & Siapera, E, (2007) (eds.), Radical Democracy and the Internet: Interrogating Theory and Practice, Basingstoke: Palgrave-Macmillan.
Fuchs, C. (2011), Foundations of Critical Media and Information Studies, Hoboken: Taylor & Francis.
Gillmor, D, (2007), We the media: grassroots journalism by the people, for the people, Beijing; Sebastopol, CA: OReilly.
Hill, A, (2008), “Hostage videos in the War on Terror,” In K.Randell & S.Redmond (Eds.), The War Body on Screen. New York: Continuum. pp. 251-265.
Kalb, M. & Saivetz, C, (2007), “The Israeli-Hezbollah War of 2006: The Media as a Weapon in an Asymmetrical Conflict,” The Harvard International Journal of Press and Politics, Vol. 12, No. 3, pp. 43-66.
Leigh, D. & Harding, L, (2011), Wikileaks: inside Julian Assange’s War on Secrecy, London: Guardianbooks.
Nguyen, A, (2008), Facing “The Fabulous Monster:” The traditional media’s fear-driven innovation culture in the development of online news. Journalism Studies, 9(1), 91-104.
Sifry, M.L. (2011), Wikileaks and the Age of Transparency, London: Yale University Press.
Please type your essay title, choose your document type, enter your email and we send you essay samples