Facebook Pixel Code
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Pleasant Airways Preliminary Marketing Plan Essay Example

Show related essays

Pleasant Airways Preliminary Marketing Plan

Pleasant Airways Preliminary Marketing Plan. As anew entrant in the airline industry, the company will have to contend the stiff competition in the market. Potential threats will be expected to come from seasoned American airlines such as American Airline, US Airways, Delta Airline, Air Canada, United Airlines, JetBlue Airways and Virgin America Airline. These are established companies that now enjoy a larger share of the market. So, they are the ones who will pose a very stiff competition to this new airline.The strengths of the company are that it will use highly qualified professionals to conduct its operations. Besides, it will acquire excellent aircrafts to help in offering transportation services to different parts of the world. The opportunity that awaits it is that it will explore the gap in the passenger and cargo services especially in regions like Asia and Sub-Saharan Africa.

Its weakness is that it will not offer a wide range of services. It needs to diversify so as to spread risks. However, the threats will be stiff competition from established airline companies.The new airline company will have to segment its market properly. This will be done based on factors like geographical regions, age and level of income. The management will have to do this because each segment has specific needs that should be satisfied at all times. So, services will be tailored to suit each of the segments.In order for the new Pleasant Airline to accomplish its goals, it will have to launch a thorough marketing plan. This will encompass prices, distribution, advertising and product differentiation strategies-pricing, product, place. The products will be passenger and cargo services. To coax clients, the company will offer exceptionally unique and quality services that can satisfy the needs of all its clients. In terms of prices, the company will come up with a strategy of charging reasonably fair prices (Shaw, 2012).Moreover, it will have to conduct a thorough marketing for its products. The best strategy to use while promoting its services is advertisement. Pleasant Airways Preliminary Marketing Plan.


Homburg, C.; Sabine K. & Krohmer, H. (2009) Marketing Management - A Contemporary

Perspective (1st ed.), London.

Pinson, L. (2004). Anatomy of a Business Plan: A Step-by-Step Guide to Building a Business

and Securing Your Company’s Future (6th Edition). Chicago: Dearborn Trade:

Shaw, E. (2012). "Marketing strategy: From the origin of the concept to the development of a

conceptual framework." Journal of Historical Research in Marketing, 4(1), 30–55.

Siegel, B. et al. (2008) 'The Ernst & Young Business Plan Guide' New York: John Wiley and


Close ✕
Tracy Smith Editor&Proofreader
Expert in: Marketing, Macro & Microeconomics, E-Commerce
Hire an Editor
Matt Hamilton Writer
Expert in: Marketing, Human Resources, Management
Hire a Writer
preview essay on Pleasant Airways Preliminary Marketing Plan
  • Pages: 3 (750 words)
  • Document Type: Research Paper
  • Subject: Marketing
  • Level: High School
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples