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To develop a comprehensive marketing plan for a major product (or service) offered by a company to which the team is assigned Essay Example

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To develop a comprehensive marketing plan for a major product (or service) offered by a company to which the team is assigned

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The company also builds various branded service stations across Qatar. The company owns a number of subsidiaries including, WOQOD International for Foreign Investment, WOQOD Vehicle Inspection (FAHES), WOQOD Marine Services and Qatar Jet Fuel Company (Q-JET) (Woqud in Qatar, 2015)The company’s main strategy is to ensure that it builds an elaborate network that helps in meeting its company demands. The company also intends to adopt the strategy of ensuring that it builds a strong supply chain to help reach its customers. It’s also adopted a stream within the main venture to deal with marketing issues only in the company. Its strategy is to ensure that it becomes the best downstream energy in the region that is measured in terms of employee satisfaction and customers besides increased customer’s shareholding. Finally, the company appreciates diversity; a strategy that management believe will help in reaching and venturing into other markets outside Gulf area.SWOT analysis makes it possible for the company to analyze its internal operations and provides a room to improve its internal operations. The analysis, the company is able to analyze its internal strengths, weaknesses, opportunity and the possible threats that the company is likely to face. The below is the discussed analysis of the two companies;It is axiomatic to squabble that competition is inevitable in all aspects of business. A number of companies across the globe face stiff competition in their areas of operation. Gulf region is one of the prime areas that a number of investors put a serious interest. The support of the government is necessary to ensure that the companies get the right support to hit and compete with some super superior companies across the globe. The below section dichotomizes the completion within the two companies.Tasweeq in Qatar enjoys a lot of government support and therefore find it easy to operate within the area. The same might be different when venturing into other regions in the Gulf region. The opened economy in Dubai has attracted a number of international marketing companies across the globe. The intention is to get a grip of marketing the rich oil in the countries. Most companies require a firm that understands the dynamics in the market with the changing times. There are a number of factors that will impact the performance of the company in the next 2-3 years with regards to competition and these includes; (Woqud in Qatar, 2015)Woqud in Qatar

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Consumers in qatar most optimistic in the middle east and levant:

MasterCard worldwide index of consumer confidence. (2010, Jan 25). Al Bawaba Retrieved from http://search.proquest.com/docview/194830504?accountid=45049

Pels, J., Möller, K., & Saren, M. (2009). Do we really understand

business marketing? getting beyond the RM and BM matrimony. The Journal of Business & Industrial Marketing, 24(5), 322-336. doi:http://dx.doi.org/10.1108/08858620910966219

Shapiro, B. (1984). The marketing mix. Boston, Mass.: Distributed by the Pub.

Division, Harvard Business School.

Tasweeq in Qatar (2015) https://www.tasweeq.com.qa/EN/Pages/default.aspx Qatar

Woqud in Qatar (2015) https://www.tasweeq.com.qa/EN/Pages/default.aspx Qatar

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preview essay on To develop a comprehensive marketing plan for a major product (or service) offered by a company to which the team is assigned
  • Pages: 10 (2500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Masters
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