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Plan for Evaluating the Marketing Program for Employees Essay Example

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Plan for Evaluating the Marketing Program for Employees

Plan for Evaluating the Marketing Program for Employees. The implementation is recorded in my strategic plan in progress documents, using the indicators of the marketing training programs.In the evaluation step, I will evaluate the implementation of the plan and my program activities. I can develop questions and gather data to notify the yearly work plan for the following year. Data used in the evaluation are utilized in monitoring the progress of the five-year strategic plan. The “evaluate” step produces evaluation results, summaries of the progress, and a description of any change that was made in program actions based on the findings of the evaluation.The marketing training program is organized on the logic of helping the diverse employees such as the supervisors to understand, organize, and act in response to workforce training strategies and the effects of those strategies on the learners and the program.

The marketing training program is meant to respond to any requirement for the supervisors to realize the measures that are utilized to weigh the performance of their respective programs and get to know of how the measures operate and the impacts they have on the programs.Another key reason for evaluating the program is to conduct and spot modifications that could enhance the effectiveness of the workforce in achieving its results and the necessities and anticipations of the targeted consumers. The products of the evaluation will be regarded based on the training’s costs to establish if the training ought to be repeated.In every organization, there is a desire to convey a valuable and effectual training. This is the most important rationale behind the evaluation process of this marketing training. A faculty will appreciate the fact that the training results in a successful endeavor. It is most probable that the value designed to the training will have a positive impact in the marketing field as well as be influencing the employees to take part in several other meaningful programs offered in future. It is therefore very significant that all the diverse employees attend the training fully. Plan for Evaluating the Marketing Program for Employees.


Preskill, H., and Russ-Eft, D. (2001). Evaluation in Organization: A Systematic Approach to Enhancing Learning, Performance, and Change. New York, NY: Basic Books.
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preview essay on Plan for Evaluating the Marketing Program for Employees
  • Pages: 14 (3500 words)
  • Document Type: Assignment
  • Subject: Marketing
  • Level: High School
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