Furthermore, it has discounts and gives users the opportunity to win one or two items after a specific draw or buy. More so, eBay has proven to be a credible and trustworthy source of original and genuine goods over the years it has been in business (O’Reilly, 1). Only those above the age of 16 years are allowed to own an account with eBay.
EBay targets American and European citizens who are ready to buy goods and services that are either new or have been used.It also targets those willing to sell their products to a worthier buyer.eBay has for a long time had its eye on high school, college students and teenagers particularly those that are just starting to live on their own(O’Reilly, 1). In special cases, those suffering from middle life crisis often find themselves turning to eBay for shopping purposes. Therefore, the primary market for eBay has always been the online auction and shopping communities. In addition, eBay targets one or two segments of these communities namely; motor, electronic, art, and collectible lovers among others.
However, eBay still faces the problem harboring cons in the sense that some sellers pass fake products to be genuine. Personally, eBay should pass laws and even pose strict consequences for such heinous acts. Description and critical evaluation of Ebay's overall digital marketing efforts.
Ebay.com. “Ebay”. 23 Jun. 2012. Web. 28 Nov. 2012.
O’Reilly, Lara. “Marketing Week: EBay.” 18 Oct. 2012. Web. 29 Nov. 2012.
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