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Description and critical evaluation of Ebay's overall digital marketing efforts Essay Example

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Description and critical evaluation of Ebay's overall digital marketing efforts

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eBay overseas trade between a number of goods and services namely; motors (cars, motorcycles, bicycles etc.), fashion, Electronics, collectibles or art, sporting goods, toys and hobbies, jewelry, health and beauty, deals and gifts and finally, home, outdoors and décor (Ebay.com, 1). A number of eBay users find it safer than another online marketplace, it is, therefore, considered a reliable online source for buying and selling of goods and services.
eBay offers free shipping within the U.S while rival online marketplaces do not offer such service. eBay differentiate itself by getting involved or acting as a mediator between the two parties (buyers and sellers), hence the idea of auctioning goods and services. Furthermore, it has discounts and gives users the opportunity to win one or two items after a specific draw or buy. More so, eBay has proven to be a credible and trustworthy source of original and genuine goods over the years it has been in business (O’Reilly, 1). Only those above the age of 16 years are allowed to own an account with eBay.
EBay targets American and European citizens who are ready to buy goods and services that are either new or have been used.It also targets those willing to sell their products to a worthier buyer.eBay has for a long time had its eye on high school, college students and teenagers particularly those that are just starting to live on their own(O’Reilly, 1). In special cases, those suffering from middle life crisis often find themselves turning to eBay for shopping purposes. Therefore, the primary market for eBay has always been the online auction and shopping communities. In addition, eBay targets one or two segments of these communities namely; motor, electronic, art, and collectible lovers among others.
However, eBay still faces the problem harboring cons in the sense that some sellers pass fake products to be genuine. Personally, eBay should pass laws and even pose strict consequences for such heinous acts.

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Works Cited

Ebay.com. “Ebay”. 23 Jun. 2012. Web. 28 Nov. 2012.

O’Reilly, Lara. “Marketing Week: EBay.” 18 Oct. 2012. Web. 29 Nov. 2012.

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preview essay on Description and critical evaluation of Ebay's overall digital marketing efforts
  • Pages: 6 (1500 words)
  • Document Type: Case Study
  • Subject: Marketing
  • Level: Ph.D.
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