" Culture jamming techniques include transforming logos, remaking advertisements and alter the fashion statements in an ironic and humorous way, using the same communication medium, which attempts to take out the hype and restore the human mind to its original unbiased state. According to culture jammers, this can bring a major change in this age of globalization as viewers realize that they have been fooled by the insidious corporate culture.
The issue focused on the culture jamming is definitely important, as the corporate culture and advertising certainly do try to capture the hearts and minds of masses by evoking their emotions. Culture jamming hence attempts to negate the effect by subverting those effects and hoping for a major change in culture and society.
Culture jamming is often seen as an act of vandalism which has certainly blemished their image and primary objective. But the intentions of culture jammers are far different from the people causing destruction. It must also be noted that along with criticizing the existing media culture, there is also the need to offer an alternative social culture by the culture jammers. Culture Jamming.
ReferencesNomai, A. J. (2008). Culture jamming: Ideological struggle and the possibilities for social change.
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