The paper tells that subjective norm essentially reflects the normative beliefs of an individual. Women are more socially driven as compared to men. In fact, researches have depicted that women get highly influenced by any kind of role-model. Considering these factors based upon the theoretical aspect of TPB, various recent studies depict an alternative picture of women entrepreneurship. As accessed, in recent years, the number of the businesses undertaken by women is accelerating. Various observations have depicted that women are rather looked upon as the driver of entrepreneurship within certain nations. According to Global Entrepreneurship Monitor (GEM) report which is focused on determining the present status of women entrepreneurship, around 126 million individuals are acting as women entrepreneurs and are running an entirely new setup, whereas 98 million women are successfully handling the established businesses. In this regard, it has been further mentioned that the women entrepreneurs are successfully handling the intricacies associated with entrepreneurship and are creating jobs for themselves as well as for others. Women entrepreneurs actively participate in creating innovative ideas associated with products and services. Women’s participation in various industrial areas plays a decisive role to enhance a country’s economy. Nonetheless, apart from the strengths of women, there lie certain loopholes that create a hurdle in their own success. It is observed that women often tend to get more motivated in terms of necessity rather than an opportunity. This happens because women endure less confidence with regard to starting up a business and also fear the failure of the business. However, it is determined that a business which is started up with the necessity based motivation might be successful as compared to the opportunity based motivation. Contextually, the example of Cher Wang, the co-founder of HTC Corporation can be highlighted which reveals the picture of a successful women entrepreneur. This particular company was founded in the year 1997 by Cher Wang and the company’s present Chief Executive Officer (CEO) Peter Chou.
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