The firm is focusing on becoming one of the well performing in the American soil. Consequently, the firm anticipates at equating price with value. The firm is focusing on recognizing the most suitable technologies and become the first in adopting emerging techniques.The firm approaches the market with the view of providing transparency to the consumers, partners and the respective workers. Besides, the firm provides consistent as well as accurate satisfaction of the wishes of the customer.The values of the company demonstrate a healthy balance of the business and other ecological factors. The institution gives back to the community through the sustainable measures. Similarly, the company provides services that whose price equates with the value that the respective clients derive from the facilities. The sustainability issue also guides that the company holds events.The firm is special and therefore good for study. The company combines both old fashioned methods as well as new methods in the execution of the daily obligations with a sole purpose of ensuring sustainability. The business entity has a wide range of duties that make it more appropriate to study. The fact is correspondingly due to the provision of comprehensive guidance statements that enable efficient sustainability.The construct belongs to John Elkington as from the 1994. The construct relates that institutions should achieve in order to create a decrease in the harmful effects of its activities. The theory obligates the firms with reduction of pollution and the maximization of the social, economic and environmental significance. The theory articulates on the sustainability of the capitalism ideology. The definition of the theory is due to the review of the sustainability function of capitalism. The establishments associate that there is a link in the economic, social as well as the environmental grounds. The satisfaction of one of the factors requires a simultaneous balance in the other variable. The theory provides three aspects that include the environmental, social and financial factors that guide the operations of business activities. The theory, in other words, bases its findings on the three sustainability pillars.The construct is suitable in the analysis of the SAS’ events management plan since the theory is an avenue of the fulfillment of the sustainable policy. It focuses on the impact of the firm’s
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Brown, D. J. (2006). Triple Bottom Line: A business metaphor for a social construct. Portland: Portland State University:School of Business Administration, p.23.
Elkington, J. (1999). Cannibals with forks. 1st ed. Oxford: Capstone.
Richardson, J. H. (2004). The triple bottom line, does it all add up?. 1st ed. London: Earthscan.
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