The company also tries to learn from the examples of NGOs and other organizations to make the best of their situation and plan effectively for a sustainable future. Innovative procedures and promoting innovation has always been at the heart of the company. They have utilized technology and scientific research to enhance their brands, for example in the case of food brands, they have tried to improve the nutritional properties, taste, fragrance or functionality of the product. The company invests €1 billion annually on research and development and have set up laboratories around the world where scientists research on new approaches, beliefs, and techniques while continually enhancing current products while coming up with new ones (Unilever.com, n.d.). This section of the paper is dedicated towards the critical evaluation of innovation management at Unilever and it has been divided into 4 major parts. Unilever is a truly global company and it employs more than 250,000 people in 150 countries around the globe. One interesting aspect is that 2.5% of the annual turnover is spent on research and development as well as innovation to existing products. Consequently, the company also files more than 400 patent applications on a yearly basis. . Innovation Management: Innovation to Sustainability.
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