Radio advertisement is done through kawaii radio station. Radio acts as the best tool to reach nearly the entire Japanese population. Radio advertisement has no specific time; it can be done any time of the day. Business magazines such as Nikkei business magazines will be used to a tool of advertisement for the Japanese crepe. Television advert is expensive but forms the best tool to ensure the product is publicized. The best time for adverting is during night hours when majority of the population is glued on the television for news programs. The total cost of advertisement will cost the restaurant a total of $10,000 using all means of advertisement. This will be costly for the restaurants though it will be worth. If the company is young and has no enough resources, then the figures spent on television advertisement does not make sense hence the restaurant can use other means of advertisement.To promote the crepes, the restaurants have resorted to making the products fresh and make them get certified. To make more promotions, the restaurants offer promotions such as buying one and getting one free or paying less so that they attract more customers to buy their products. The use of points and tokens has been employed in a way that customers can redeem free crepes or get a discount for being a member. This has been made to help in attracting customers back to purchase the products.To ensure customer retention and the business attracts new other customers, the restaurants need to employ good public relations in the business. The restaurants must be willing to spend much in ensuring the customers’ needs and comfort is all met. Customers are always affected with. Crepe in Japan.
Flath, David. Japanese Economy. Oxford: Oxford University Press, USA, 2014. Accessed October 17, 2014. Web.
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