Refers to a combination of applications that gives users the ability to create, work together and share information (Thorat, Kishor, and Meghe, 2013. For these applications to work, they have to be internet based (Niger and Keller, 2012, p. 1; Kuhikar, 2013, p. When used effectively, social media marketing has the potential to make an organization have its clients at the core of their social marketing activities (Thorat, Kishor, and Meghe, 2005, p.Marriot hotel has been yearning to have an online social marketing platform that will help it tap into the many clients that are within reach on the online platform. It is for this reason that the company has decided to come up with this campaign plan this will help it tap into this rich client base. The Christmas season presents a peak point for most business as they gets a chance to double or even triple their sales. Many people travel across the world doing shopping or touring different places for leisure. Business that develops products that appeal to this season makes a big kill.Marriot hotel looks ready to increase its returns various events that t has organized and the 2013 Christmas season that is forth coming. This marketing plan is seen as the platform upon which they will mount a successful campaign towards having a vibrant social media marketing that will thrive over the season and in future marketing activities of the hotel. With a great number of clients expected to be making bookings into hotels and restaurant, Marriot Hotels does not want to be left out in this lucrative season. The company plans to have a platform upon which they can meet with clients, show them their profile and make booking arrangements online.Through the online platform, the hotel projects a reduction in its overhead costs which would have been used in other kinds of conventional marketing, which are common with the normal way of doing business. The company has equipped its IT department with the much needed infrastructure which will be useful in creating an effective platform upon which social media marketing will be achieved (Evans and McKee, 2010, p. There are very many social networking sites which the company has planned to use. Having a Facebook account will simply mean that clients can easily log into the companies profile, check on its profile and special features available. This will help them in making purchase decisions and other preferences towards choosing the hotel as their destination.The hotel
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