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Coursework Description Essay Example

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Coursework Description

In addition, the secondary data collection method also served effective for the research study. Various secondary sources, including journals, articles and reports from authentic sources were used in order to gather various information about the restaurants as well as other relevant information those were necessary for conducting the research study. However, for the analysis of data, both qualitative and quantitative methods have been used for the effectiveness of the research (WebMD LLC, 2015). For analysing the data from various journals and literature studies, qualitative analysis served as most beneficial, following which, a quantitative analysis was also used in the interpretation of data retrieved from interviews and questionnaire surveys. Statistical tools have also been used for the interpretation and analysis of data in accordance (Hohmann, 2005).However, for conducting the survey, overall 20 customers were selected randomly from both the restaurants of the UK. Each of them was provided a questionnaire that contained 5 questions to be answered by them within a given time. The questionnaire contained open-ended questions so that the respondents were able to provide detailed opinion against the questions forwarded to them. This further helped in conducting the analysis in a more effective manner. Moreover, the respondents were also shown two video clips of advertisement of the two restaurants collected from online sources that helped in understanding, which, between the two advertisements, did they prefer.The success of any business establishment highly depends on the advertising strategies being adopted by the company in order to attract more consumers towards its products and/or services. As advertisement is the key to success of any business, the owners feel free to spent millions of dollars in advertising, when considering the current market scenario. However, spending large amounts in advertising does not lead to the success of a business. For the effectiveness of any advertising, it is therefore very essential to represent it before the consumers considering their choices and preferences (Peter & Olson, 2010). This is because consumer likeness on advertisement highly affects the extent to which, the consumers are attracted towards the services of the company. However, there has been a significant growth in the restaurant industries of the UK since the past few decades, owing to the effective marketing

References

Abideen, Z. U., 2011. Effective Advertising and Its Influence on Consumer Buying Behavior. European Journal of Business and Management, Vol. 3, No. 3, pp. 55-65.

Chez Bruce, 2013. The Restaurant. Chez Bruce, [Online] Available at: http://www.chezbruce.co.uk/about/ [Accessed March 31, 2015].

Gordon Ramsay Holdings, 2015. About The Gordon Ramsay Group. Gordon Ramsay, [Online] Available at: http://www.gordonramsay.com/about/ [Accessed March 31, 2015].

Guardian News and Media Limited, 2015. Why Agencies Must Focus On Consumer Behaviour As Well As Sentiment. The Guardian. [Online] Available at: http://www.theguardian.com/media-network/2015/jan/09/agencies-consumer-behaviour-advertising-marketing [Accessed March 31, 2015].

Hadjimarcou, J., 2012. An Investigation of Informational Versus Emotional Advertising Appeals during Life Transitions. International Journal of Management and Marketing Research, Vol. 5, No.1, pp. 55-65.

Haymarket, 2013. Meet the New Generation Of Restaurant Brands Outsmarting The Establishment. Article. [Online] Available at: http://www.marketingmagazine.co.uk/article/1180012/meet-new-generation-restaurant-brands-outsmarting-establishment [Accessed March 31, 2015].

Heath, R., 2007. Emotional Persuasion in Advertising: A Hierarchy-of-Processing Model. Journal, pp. 1-50.

Hohmann, 2005. Quantitative Methods in Education Research. University of Plymouth. [Online] Available at: http://www.edu.plymouth.ac.uk/resined/quantitative/quanthme.htm [Accessed March 31, 2015].

Hoang, A. T., 2013. Impact of Humour in Advertising on Consumer Purchase Decision. Journal, pp. 2-62.

Institute for Work & Health, 2009. What Researchers Mean By Primary and Secondary Data. Article. [Online] Available at: http://www.iwh.on.ca/wrmb/primary-data-and-secondary-data [Accessed March 31, 2015].

Institute of Interdisciplinary Business Research, 2011. Personality influences Advertisement Likeness. Interdisciplinary Journal of Contemporary Research in Business, Vol. 3, No. 2, pp. 631-637.

J Franks, 2014. Restaurant Marketing & Advertising Strategies. Restaurant Doctor UK. [Online] Available at: http://www.restaurantdoctoruk.co.uk/restaurant_marketing_advertising_strategies.htm [Accessed March 31, 2015].

LTDI, 1999. Some Advantages of Questionnaires. Questionnaires: Advantages and Disadvantages. [Online] Available at: http://www.icbl.hw.ac.uk/ltdi/cookbook/info_questionnaires/ [Accessed March 31, 2015].

National Institute of Environmental Health Sciences, 2013. What is Ethics in Research & Why is it Important? Research. [Online] Available at: http://www.niehs.nih.gov/research/resources/bioethics/whatis/ [Accessed March 31, 2015].

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Appendix: Questionnaire

1) Which of the two advertisements do you prefer?

2) Which form of advertisements do you prefer, emotional content or informational content?

3) How can the advertising of restaurants in UK be made more effective?

4) What is your opinion regarding the importance of advertisement in promoting the restaurant industries of UK?

5) Which medium of advertisement do you prefer the most, electronic medium or print medium?

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preview essay on Coursework Description
  • Pages: 9 (2250 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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