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Consumer Behaviour: Using Belks theories of the extended self and with reference to Goffman and other releveant theory, analyse a selection of blog posts (approx. 20) and use these to illustrate the different aspects of the self Essay Example

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Consumer Behaviour: Using Belks theories of the extended self and with reference to Goffman and other releveant theory, analyse a selection of blog posts (approx. 20) and use these to illustrate the different aspects of the self

Based on this, consumers have been in a position to express their right to select the best product (Goffman, 1990).Similarly, a blog post posted by Sif (2012) states that, economists say that what makes people full of life is what makes them happy. Individuals make selections grounded on the fact that the commodities they purchase and consume will satisfy them. Goffman (1990) states that all persons are unique in their own way, therefore, character reveals distinct choices. However, while people are dissimilar, people may be comparable to each other because of characteristics, which might entail a behavior type. A personality’s choice with regard to the product, as well as the planning and importance of consumption, the amount bought, and its usage are all founded on the individual character, and this might have inferences for a salesperson who could give each character as a distinct part. Andy (2012) and Larvalsubjects (2011) assert that the extended mind which refers to understanding that extends past the brain/ mind and body of the person postulates to the view that the person or self widens beyond the individual (Philosophical Investigations For Applied Linguistics, 2012; Vieth, 2006 & Shores, 2013).According to Belk (1988), personal influences and the extended self helps an individual describe people’s awareness of their personality. Studies linked to how customers use commodities to create uniqueness became main issues in research and exploration of the self (Shaun & Marcel, 2002). Similarly, Neisser (1988) asserts that the extended self is the personality that was in the past and is expected to be relayed in the future, based on the past memory. According to Neisser (1988) the self is a complex theory that has been tackled from several perspectives in history. Several paradigms of self involve a diversity of sub-selves with distinct functions, procedures, and variable relations with intellectual reality and understanding (My 2 Brains: my new blog, n.Belk (1988) compiled comprehensive information to support the suggestion that customers make use of assets to broaden, increase, and strengthen their appreciation of behavior and extended self. For instance, a blog post posted by My 2 Brains: my new blog (n.d) illustrates the four stages of the extended self. The first is the being level where consumers incorporate several of their private assets in self- account. These commodities may be inclusive of

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preview essay on Consumer Behaviour: Using Belks theories of the extended self and with reference to Goffman and other releveant theory, analyse a selection of blog posts (approx. 20) and use these to illustrate the different aspects of the self
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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