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Compare and contrast how do TV ads and Google Ads target customers, and what's their own advantages and disadvantages in that Essay Example

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Compare and contrast how do TV ads and Google Ads target customers, and what's their own advantages and disadvantages in that

They are spending most of the leisure time on internet or on social media. Focusing on the interests of the people companies take advantage of this technology and start using internet as the tool of advertising. And this strategy is very much famous now for most of the companies or businesses.This research paper will provide an overview of the online and TV advertisements and also the evaluation of both of them so that anyone can easily assess the level of competition among both of the advertisers. Here it is to be noted that it is not necessary that only online and offline ads are competing with each other. In some cases the online ads are competing with another online ad also.The researchers have an opinion about television advertisements that they can create an emotional effect on the customers. Up to some extent this is a true statement. With the help of TV commercials the company can create any effect on the customer. Online ads cannot create that effect because of their nature. TV ads are more real and near to life as compare to Google ads. TV ads usually connect the customers with the because of their emotional side. Now the businesses that are using both of the strategies can enjoy the advantage of both of them. They can emotionally touch customer’s heart and then compel him to visit the company website in order to check the details of the product and the brand also. For this reason it is usually said that TV ads reinforce customers whereas Google ads engage customers.In order to check the effectiveness of the advertising tool or media the analysis can be done on the basis of customer perception about specific brand name and then their preference while going to shop the product. Human perception plays a very important role when they go for shopping. If anything is negatively portrayed to them then they will never go for choosing that product similarly if a product is advertised in a very positive note and thus leaving behind a very good image or perception in the mind of the customer. In the second case the customer may even purchase the product item just to check it because of the positive image in his mind. Therefore the perception of the product should be so strong that it may affect the customer purchasing decision and this can be done with the help of advertisements and product promotions.Many of the business are investing a large portion of

Reference

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‘TV Basics’ 2010, Television Bureau of Advertising, updated on June 2012.

‘Re-branding a Corporate Image; A Kellogg’s Case Study’ 2013, Business Case Studies.

Draganska, M 2011, ‘Internet vs. TV Advertising: A Brand Building Comparison’, Drexel University, Pg 1-35.

Dreze, X 2003, ‘Internet Advertising: Is Anybody watching?’ Journal of Interactive Marketing, Volume 17, Number 4. Wiley Periodicals Inc.

Flores, L 2000, ‘Internet Advertising Effectiveness, What did we learn and where are we going?’ World Wide Advertising Conference, Rio de Janeiro. Pg 1-18.

Ha, L 2008, ‘Online Advertising Research in Advertising Journals: A Review’, Journal of Current Issues and Research in Advertising, Volume 30, Number 1.

Lowrey, T, McCarty, J & Shrum, L 2004, ‘The Future of Television Advertising’, Chapter no. 6, pg 114-132.

McMillan, S, J 2004, ‘Internet Advertising: One Face or Many?’ Manuscript for Internet Advertising: Theory and Research, pg 1-30.

RubinFeld, D & Ratliff, J 2009, ‘Online advertising: Defining Relevant Market’, JEL Code 786, pg 1-24.

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preview essay on Compare and contrast how do TV ads and Google Ads target customers, and what's their own advantages and disadvantages in that
  • Pages: 12 (3000 words)
  • Document Type: Research Proposal
  • Subject: Journalism & Communication
  • Level: Undergraduate
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