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Communicating the message Essay Example

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Communicating the message

He also noted that face book is not only a community builder, but a channel used to reach more consumers to buy goods.Stratford’s target was to get the new patrons with new media by the spring. It was through facebook that the Stratford Festival took place for five consecutive days and resulted to the grand annual April fools sale. The company wanted to sale their items to one group but ended up selling to everyone who came on facebook.Experienced is influenced by the appearance and features of a product. Therefore, features to a product influence user by changing their expectations after using a product. Upon seeing the outlook and general characteristics that a product has, the user builds some experience on the product. The experience gained from the features of a product is as a result from the expectations of the user. It is very crucial for designers to come up with good features of a product that are attractive to the users every time they use the product. Due to this effect, some positive experience is created as a result of expectations. However, the same attractive physical features of a product are a way of creating an experience for a product.Quality of the experience is achieved due to the use of a product. High-quality experience is earned by high efficiency and effectiveness of a product. This is after the users interact with products to achieve their goals (Kolm, 2014). When the cost of attaining the expected goal is achieved by the user at a relatively lower cost, then the product is said to be more efficient to the user. Effectiveness of a product comes in when the product can achieve its objective within the expected period, which makes it difficult to determine the quality of experience from a product before putting it into usage. Therefore, the quality of experience is created in the effectiveness and efficiency of a product. If a designer intends to work with the quality of the experience, he/she should work on heightening the effectiveness and efficiency of a product.An excellent experience is the target of all designers which is improved by working within the established constraints of existing products. By gathering what has weakened levels of experience from other similar products and working on it, a designer stands a good chance to improve and create a high-quality experience for the new product. Experience is what is gained in using a product other than the tangible end achievement.

References

Kolm, J. (2014, August 12). The Verdict: Wasaga Beach is for Quebecers. Retrieved February 25, 2015, from http://mediaincanada.com/2014/08/12/the-verdict-wasaga-beach-is-for- quebecers/

Chung, M. (2015, January 30). Facebook moves beyond the click. Retrieved February 25, 2015, from http://mediaincanada.com/2015/01/30/facebook-moves-beyond-the-click/

Kolm, J. (2014, August 21). The Verdict: Much Ado About Facebook Targeting. Retrieved February 25, 2015, from http://mediaincanada.com/2014/08/21/the-verdict-much-ado- about-facebook-targeting

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preview essay on Communicating the message
  • Pages: 4 (1000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Masters
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