Its contribution towards the community by enabling customers to make informed choices about cinema, whether it is about the content of the movie or the age appropriation to view the content. It initiates in future talent development and helps to reach local small-scale short film to potential audiences around the world by sponsoring film festivals, thereby, encouraging local film producers and students to showcase their talents. Cineworld is into philanthropic activities like sponsoring charity show for disadvantaged children and providing venues to the local authorities for educational activities for the children. The company promotes the “Movies for All” policy where it uplifts the cultural diversity of the country it operates it. They showcase children films as well as regional language films which are dubbed in local languages of the audiences for their entertainment. They provide membership and implement loyal programs by giving discounts to senior citizens, students, and physically disabled viewers. Staffs are trained to communicate with the disabled viewers for their comfort and ease as well as audio descriptive and autism-friendly screening is offered. Cineworlds CSR Activities.
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