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Cineworlds CSR Activities Essay Example

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Cineworlds CSR Activities

Cineworlds CSR Activities. According to the research findings, it can, therefore, be said that Corporate Social Responsibility (CSR) can also be called as the corporate citizenship or corporate conscience. It is a self-initiative of the company to implement policies and regulations in its business structure for the betterment of the society at large. The company assures that its activities are abided by the law, norms and ethical standards where it operates in compliance with the society by benefitting the environment, its customers, employees, shareholders, community etc. Cineworld has approached to CSR activities in all sectors of its business like the community, its customers, environment, retail, diversity and human rights as well as safety.

Its contribution towards the community by enabling customers to make informed choices about cinema, whether it is about the content of the movie or the age appropriation to view the content. It initiates in future talent development and helps to reach local small-scale short film to potential audiences around the world by sponsoring film festivals, thereby, encouraging local film producers and students to showcase their talents. Cineworld is into philanthropic activities like sponsoring charity show for disadvantaged children and providing venues to the local authorities for educational activities for the children. The company promotes the “Movies for All” policy where it uplifts the cultural diversity of the country it operates it. They showcase children films as well as regional language films which are dubbed in local languages of the audiences for their entertainment. They provide membership and implement loyal programs by giving discounts to senior citizens, students, and physically disabled viewers. Staffs are trained to communicate with the disabled viewers for their comfort and ease as well as audio descriptive and autism-friendly screening is offered. Cineworlds CSR Activities.

Reference

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Bhatia, S.K., 2009. Training and Development. New York: Leadership Press.

Bontis, N. and Serenko, A., 2009. The moderating role of human capital management practices on employee capabilities. Journal of Knowledge Management, 11(3), pp. 31-51.

Buckley, R. and Caple, J., 2007. The Theory & Practice of Training. London: Kogan Page.

Cineworld Cinema, 2015. CSR. [Online] Available at: <http://cineworld-plc.production.investis.com/about-us/csr.aspx> [Acsessed 25 June 2015].

De Cremer, D. and Trenbrunsel, D., 2011. Behavioural Business Ethics: Ideas on an Emerging Field. New York: Routledge.

Dillard, J. and Dujon, V., 2008. Understanding the Social Dimension of Sustainability. London: Routledge.

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preview essay on Cineworlds CSR Activities
  • Pages: 6 (1500 words)
  • Document Type: Essay
  • Subject: Management
  • Level: Undergraduate
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