Children are exposed to advertising media from a very early age, thus forcing them to change their own likes and opinions and compelling them to have a poor body image of themselves. The Ads emphasizing over weight people makes them conscious of their own bodies and thereby they lose their self confidence.ape what they see before them because these products are said to enhance their beauty in many ways than one. The emotional quotient that companies hanker after for advertising their products are sexual appeal, friendship, success and achievement, health and fitness cleanliness and hygiene, and also patriotism and forms of escapism. The media plays on the emotions of people, thus forcing or compelling them to buy the products they advertise through their movies, the internet, magazines and newspapers and on television and the radio.Advertising companies also make use of celebrities such as singers, actors, sports personnel and even good leaders to take their product whether good or bad to a higher level and the younger generation who are unaware of this, are drawn into this vacuum and begin following the trend. As Jeffrey Schrank puts it, Ads are just pseudo- information claiming products to be superior to the others and this according to him is just an illusion that is created because there is no one product that can vouch to be the most superior one. He also adds that if any product is really superior to the other products, then they would have proof of evidence to back up their claims. I too have a few favorite brands that I use on a regular basis and they are – Nike, Adidas and Jordon Flight, which I would be discussing below.“Adidas” is indeed close to my heart and one of the favorite brands I wear. This Ad features healthy young people who are also sporty and trendy wearing shoes by the Adidas Company. The Adidas Company has a very wide range of products from clothes to shoes for men, women and children. Most of their Ads use celebrity sportsmen and other celebrities too such as Justin Bieber etc. Besides sports and fitness, their emotional selling factor is brotherhood or friendship as can be seen in the Ad above. They also use very catchy tag lines such as the one above that reads “Impossible is nothing” showing success in all they do.My other favorite brand of shoes and clothes is
Davis Francis. Center For Media Literacy. Power of Images: Creating the Myths of our
Time. Web. On 26th March 2014, from
Jeffrey Schrank. The Language of Advertising Claims. Web. Retrieved on 22nd March 2014, from
Jib Fowles. Advertising Fifteen Basic Appeals. Web. Retrieved on 25th March 2014.
Fig. 1 - 30 Creative Adidas Ads. Web. On 26th March, 2014
Fig. 2 – Nike. Inc. – Inspiration and Innovation for Every Athlete in the World. Web. On 26th March, 2014
Fig. 3 – Gallery: 23 Classic Air Jordan Print Ads. Web. On 26th March, 2014
my fav brands are Nike, Adidas, Jordan flight. I need at least three ads.
Pgs. 5, s- 2, mla
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