The segmentation decision is based on analysis of demographic and psychographic factors. The idea is to include the Latino children along with their teachers and parents to address the issue at a deeper level. This will help in identifying the issue in a clear manner along with offering solutions that can be implemented by the children and can be enforced by teachers and parents in a positive and compassionate manner
3.3 Intended Audience Description
The focus of communication interventions would be school children and the mode of intervention would be training, guidance, motivation and learning through effective education. Parents would have been included along with teachers but the program cannot afford a large number of sources and resources and thus has been restricted to the primary targeted audience. It needs to be mentioned that parents and teachers represent the subgroup but they have not been included in the list of targeted audience. They will be playing the role of mentors guiding school children to achieve proposed results and objectives of the program in an effective manner.
Communication Goals for Children
The primary goal of the communication intervention is to educate and train children on obesity issues along with offering solutions. The communication goal also includes effective guidance and motivation in a scientific manner using compassionate behavior. CD Synergy.
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