They wish to offer a global service to English-speaking consumers but are compromised by the limited number of staff they have on hand. They are unable to undertake a more ambitious internet project due to the lack of in-house skills and awareness of how to utilise the technology to improve their online success. A key problem is reaching potential customers in the first place.
As a service organization with very few overheads, DTB does not have an obvious requirement to reduce their logistics costs. However, it is suggested that as they grow their freelance base, they will need to be able to administer their freelancers and perhaps offer accounting services to freelancers for taxation purposes etc. Certainly from their own point of view, keeping track of work done and payments received and sent will be important.The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business. PESTELI is an acronym for Political, Economic, Social, Technological, Ecological (or Environmental) and Legislative (or Legal) factors, which are used to assess the market for a business or organizational unit. The completed PESTEL analysis is below. Digital Transcription Birmingham - Consumer Satisfaction with Internet Shopping.
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