The current trend in the business winery and the timely expansion of Schoolhouse Lane are intertwined and they must be carefully evaluated and studied for generating solutions.
Considering that competition in winery turned into an upward spiral but the demand for wine did not significantly increase high enough as the year progresses, it is important for Schoolhouse Lane to consider important strategic actions so as to continue to gain remarkable market share and continue its operation. This is remarkably needed so as for Schoolhouse Lane to have permanent equity capital to eventually sustain its growth plans.Clearly, Schoolhouse Lane needs capital in order to continue its expansion program. In fact, her accountant and financial manager Laurel Durst were exploring a number of working capital financing options with the North Fork Bancorp. Moreover, Jan herself also arranged a meeting with her brother Nick for possible advice on her financial options. 1. Do nothing Doing nothing on the case does not entail good things. In fact, it may just only add up more on the problem. This is just the same way as letting the industry solve the problem by itself and the Schoolhouse Lane by itself.
2. Do not continue Schoolhouse Lane strategy
This is the same way of telling not to pursue at all the ongoing business at Schoolhouse Lane. With the said course of action, Jan will never be stressed by finding possible options in order to continue her winery business but this would also entail loss of her winery in the long run. Company History of Schoolhouse Lane Estates.
ReferenceThe case. Case 19: Schoolhouse Lane Estates, pp 714 – 727.
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