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Case analysis - Is there a hybrid automobile in your future Essay Example

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Case analysis - Is there a hybrid automobile in your future

The key problems are therefore increasing the awareness about the benefits of a hybrid model, and putting a cheap hybrid model within their financial access and range. Rising fuel prices will automatically force people to seek cheaper alternatives and it is a good marketing strategy for the future to design a car to fulfill this need.Solutions to the problem are already in place as awareness about the greenhouse effect has been boosted by the efforts of governments and international bodies. It is also becoming more difficult day by day to own and maintain traditional gasoline guzzling giant cars. Smaller fuel efficient models are more marketable as well as affordable for the end users. However, government efforts to divert the public to use public transportation as an alternative have proved futile as people feel the need for independent control of their movement (Doll, 2008). Already the sales figures for hybrid models are increasing steadily in the US. In the year 2006, a total of 262,000 hybrid cars, primarily the Toyota Prius and other models from the company were sold nationwide (Doll, 2008). Companies like Honda, GM, Ford and Lexus soon came up with their own hybrid models in the market. Toyota, which overtook General Motors as the world’s largest automobile company however has experienced some hiccups since then. One problem it faced was the recall of some of its models due to faulty design and a patent lawsuit against its hybrid cars by a Florida based company, Paice LLC (Web, 2009). Such obstacles need to be sorted out between competing manufacturers in the greater interest of fuel efficiency and a healthy environment for the present and future generations. Innovations are already underway for developing fuel cells to power electric vehicles which cause the least pollution and are more energy efficient. Trials are underway to use Lithium Ion batteries instead of lead-acid and nickel-metal-hydride batteries, the former being claimed to be more efficient (Eberhard & Tarpenning, 2006). However, some skeptics sneer at the idea of hybrid cars as they are thought to be less efficient and costly. The latest challenge is from improved, pollution free diesel engine cars which provide more miles to the gallon as well as keep up with excellent emission standards (Hewitt, 2008). Nevertheless, it is imminent that fossil fuels are

References

Doll, C (2008). Innovation in vehicle technology – the case of hybrid electric vehicles, Retrieved October 31, 2011 from: http://www.dime-eu.org/files/active/0/Doll.pdf

Eberhard, M & Tarpenning, M (2006). The 21st Century Electric Car, Retrieved october 31, 2011 from: http://www.stanford.edu/group/greendorm/participate/cee124/TeslaReading.pdf

Expert Explains Toyota’s Hybrid Patent Problems, Retrieved October 31, 2011 from: http://www.hybridcars.com/history/expert-explains-toyota-hybrid-patent-problems-26147.html

Hewitt, B (2008). The Case for Diesel: Clean, Efficient, Fast Cars (Hybrids Beware!), Retrieved October 31, 2011 from: http://www.popularmechanics.com/cars/alternative-fuel/diesel/4237945

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preview essay on Case analysis - Is there a hybrid automobile in your future
  • Pages: 4 (1000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Ph.D.
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