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Business Essay

Success and Failure of Loyalty Programmes
Airline frequent-flier programs have been a prototype for many of the schemes” (p.However, there is no consensus on the definition of loyalty exhibited by consumers (Jacoby and Chestnut, 1978; Dick and Basu, 1994; Oliver, 1999). While some claim that satisfaction is an indicator of loyalty, others debate this point. Reichheld (1994) points out that despite being “satisfied” or “very satisfied” many customers still defect. In the UK, Oglivy Loyalty Centre found out that 85 % of its
Pages: 10 (2500 words), Essay
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Strategic Situation Analysis - Matching Dell
Towards the mid-‘90s, the advent of personalized computers had taken over the market, and more and more customers were finding new reasons to obtain their own computers.  This meant that computers were no longer limited to big corporations and businesses,  but were becoming a household commodity. 
Pages: 4 (1000 words), Essay
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Strategic Plan: Baby Store and its Objectives
Demand for products with advanced features is much greater even if the price is little higher. On the other hand, suppliers tend to project future sales partially on the basis of current technology trends. Strategic processes and systems within the organization involve all management functions and corporate decisions.
Pages: 8 (2000 words), Essay
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Significant Drivers for Future Developments, Competition and Consolidation
The market has been consumer driven in recent years.  Manufacturers would tend to look for specific consumer’s preference and pattern their strategies accordingly.  Compared to the other regions, European consumers prefer novelty than practical necessity.  They are more into luxury, sports and racing cars (Trends and drivers of change).
Pages: 11 (2750 words), Essay
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Services Quality as the Most Crucial Factor
This paper illustrates that services quality is the most crucial factor, especially in the hospitality sector. It is the quality of service which distinguishes one restaurant from the other. Services must provide evidence of quality and commitment. Excellent service comes in the form of good service culture. For example, quick solving of problems by the frontline managers would demonstrate favorable service quality.
Pages: 6 (1500 words), Essay
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Stickley Furniture Company and its Production
Bearing in mind the company’s levels of production, there is the maintenance of human labor with corresponding output. Furniture products are always characterized by season-ability of demand in that high sales are made in the first and third quarter of the year; therefore to ensure profits are made, the company ensures that there is excess output.
Pages: 4 (1000 words), Essay
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Southwest Airlines
Rhoades is demonstrated by her belief that the ability of a company to be highly competitive lies on its employees and the approach with which they are managed. The human resource of a company plays a central role in driving it into the achievement of its goals. This fact mandates the leadership or organization to focus on proper human resource management so that the employees are motivated to provide high quality services to the customers (De Wang and Han 13). This is exemplified by the fact
Pages: 10 (2500 words), Essay
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Service Plan and Change Strategies
Salama on her part could only expound and seek clarification on what each goal implied in respect of her welfare. Nevertheless, her contribution was highly valued especially in the area of work and how she wanted to meet the goals that were set in the timelines. On my part, I believe that the goals are all directed towards facilitating her stay in Canada
Pages: 6 (1500 words), Essay
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Setting up a Restaurant Business
Choosing a strategic position for my restaurant within easy access of those who are potentially interested in having access to Asian and Hawaiian foods will allow more people to be drawn into my business. A location will  help my restaurant to be well known in Washington area, so I plan to build my restaurant in 3333 Connecticut Avenue 
Pages: 4 (1000 words), Essay
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Subjective Norms of Becoming an Entrepreneur
The paper tells that subjective norm essentially reflects the normative beliefs of an individual. Women are more socially driven as compared to men. In fact, researches have depicted that women get highly influenced by any kind of role-model. Considering these factors based upon the theoretical aspect of TPB, various recent studies depict an alternative picture of women entrepreneurship.
Pages: 9 (2250 words), Essay
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Some of the Strategies into the Global Market
Companies that venture out in new global markets are also faced with the challenge of staffing (Storey, 2007). This is because they are in various markets which have different cultural perspectives from the ones in the parent company. Since the position of top management is normally retained by employees who have an experience in the company.
Pages: 6 (1500 words), Essay
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Setting the Price for Transport in Firstgroup PLC
The paper tells that while setting the transport price for the various routes the company operates, it has to ensure that it considers economic and social factors affecting the profitability of the company. The company has to ensure that it remain profitable through its operations, and charge a fair price or fee that is enough to cover all the operational costs of the journey.
Pages: 10 (2500 words), Essay
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Short-term Changes in Business Expansion
This research is being carried out to evaluate and present the short-term changes in business expansion such as preparing to lead the change; creating a vision, commitment, and capability; determine design requirements and desired state and analyze the impact; plan, organize, and implement the change etc.
Pages: 6 (1500 words), Essay
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Strategies To Enhance Motivation for Students in Senior Level Education
According to the research findings, it can, therefore, be said that the assignments given to the students should be clearly defined and the objective of the study should be properly illustrated to them. This would ensure that students are always engaged in their work and continuously motivated to fulfill their immediate goals.
Pages: 6 (1500 words), Essay
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Strengths and Weakness of Global Commodity Chains
The researcher states that global commodity chains can be stated as a process used by companies to collect resources, transform them into commodities or goods, and finally distribute them to global customers. It is termed as a chain since there are series of links connecting different places of distribution and production.
Pages: 6 (1500 words), Essay
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Sustainability Issue at Lenovo
The researcher states that Lenovo has a commitment to offer packaging that is friendly to the environment has been focusing on increasing the utilization of materials that are recycled and those that can be recycled in its packaging, a reduction in the size of its packaging as well as increasing the use of bulk and packaging solutions that can be used again.
Pages: 12 (3000 words), Essay
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Strategic Position of Starbucks - Building a Sustainable Supply Chain
The Bowman’s strategy clock suggests that Starbucks falls under the category of Focused differentiation. This category is characterized by high price and high perceived value. Starbucks charge premium price for high-quality coffee, unique ambience and customer experience. The high perceived value allows the company to build a strong brand awareness which acts as a competitive advantage for the company.  
Pages: 12 (3000 words), Essay
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Save More Tomorrow Schemes Adopted in the US and the UK
The paper tells that the Save More Tomorrow plan also is known as the SMarT plan allows low-saving employees to literally save more. The plan uses the theoretical framework of ‘choice architecture’ describing their low-saving behavior as a “mistake” and subsequently creating an environment that fosters better decision making and choices that improve their saving rates.
Pages: 7 (1750 words), Essay
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Strategy Development - Business Strategies and Decision Making
So critical is the impact of strategic drift that managers have been employing two approaches to avert the drift. These approaches are Intended Strategy Development and Emergent Strategy Development. The former is translated to mean that strategy which an organisation plans to put into practice. This is defined as a strategy which arises as a response.
Pages: 8 (2000 words), Essay
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Strategic Intervention Techniques and Their Value on Nokia
This paper illustrates that different techniques of strategic intervention are aimed towards the improvement of organizational performance and effectiveness through various actions, events, and activities. The most important techniques of organizational strategic intervention are merger and acquisition, cultural change and innovation.
Pages: 16 (4000 words), Essay
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