The research strategy depends upon the purpose of the research, the size of the sample, the time and the budget in hand. Since this is an exploratory study meant to benefit the banking sector, in particular, a qualitative study has been envisaged. An in-depth analysis of the situation and the strategy is possible through the qualitative approach.
The paper tells that theory of economics suggests that I/O model can be implemented by giving importance on four assumptions.External business environment puts pressure on the organizations to decide strategy in order to achieve above average return. Competing firms are adopting same strategies with similar kind of resources. Resources are used during the strategy implementation must be mobile.
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