Market line (2012) has reported that tax burden on people of France has increased by 20% to 30% within last few years. Increased tax burden has reduced amount of disposable income for French people, which has resulted in reduction in demand for retail merchandises. It is evident from the economic analysis of France, IT shoes should think about using competitive pricing in order to generate demand among customers.Market line (2012) has reported that almost 35% of population in France belongs to the age group of 15yrs -30yrs and education level of the country is almost 99%. Market line (2012) has reported that demand for spending time in Night Club is increasing sharply among teenagers. IT shoe has the opportunity to increase market penetration by targeting teenagers of the country.France is one of the leading technology hubs of Europe and government of France provides specialized benefits to companies who emphasize on achieving high degree of technology integration in business operation. French government provides research credit tax which is basically corporate tax relief to firms who spend huge amount of money on research and development. There is opportunity for IT shoes to avail research credit tax from French government by increasing spending on research & development activities.Government of France has forced both domestic and international companies to reduce carbon emission in the value chain operation by imposing high carbon tax on them. Companies planning to expand business in France need to think about decreasing carbon footprint in the operation in order conduct business in a sustainable manner.According to French employment law, employers cannot terminate employees without specifying claws which are reasonable on merit. The country follows legal norms of European region; hence companies planning to expand business in France should have proper understanding of legal frame of Euro Zone in order to handle legal issues in the country.Although the shoe industry in France is multidimensional due to presence of various players but such multidimensionality is absent in disposable Shoes industry. At the present situation, there are no direct competitors for IT shoes in France. At present, very few companies are selling disposable shoes through vending machines hence competitive threat for IT shoes is low in French market. There is possibility that foreign players such as Rollasole, Afterheels etc
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