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Business Plan Essay Example

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Business Plan

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Pretzel is a unique knot like shape type of baked food made from dough and can be offered in a variety of soft and hard varieties and savory or sweet flavors. It originated from Europe and has a distinct symmetrical looped form.Pretzels Galore was a creation of Mr. John Smith who after years of participation in annual state fair has created a market following owing to the distinct taste and flavor of its pretzels. This was enhanced by the second generation of the Smiths who after experimenting for new flavors of the original pretzels has developed a new product line for the Pretzels Galore.During annual state fair, the pretzel’s booth which was originated by the undersigned’s parents, has, without fail attracted patronage that it run successfully for years. Its client base ranged from middle aged people who are already accustomed to the taste of pretzel to younger age groups who found fondness in eating pretzels.Through the years, the same clientele had always anticipated the participation of Pretzels Galore booth at annual state fair to partake of the taste of its pretzels. Such, its clientele base continue to increase with referrals adding to previous referrals that a fix store location is needed to be in place to make the pretzels available to the pretzel consuming public even during a regular day.The unserved market of Pretzels Galore are the same regular customers during annual state fairs who are only able to partake the pretzels during annual state fairs. Such, if the sales of the pretzel booth during the annual state fair can be made regular through a permanent store location, the potential increase in income can be exponential; with the occasional sale being made regular. That is without even considering the ripple effect of marketing with present customer’s referring the pretzels to other customers.There is no business without competition. As in the case of Pretzels Galore, there are two competitors in the local market which is the ABC Pretzels and XYZ Pretzels. Pretzels Galore however has a more distinct advantage over the two competitors. Foremost is the taste. Almost all of the customers who were surveyed for their taste preference for pretzels overwhelmingly responded that they like the distinct taste of Pretzels Galore over its competition.Next is tradition. The other two competitors being recently incorporated, has no history of their pretzels to speak of. Pretzel, being a baked delicacy

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preview essay on Business Plan
  • Pages: 10 (2500 words)
  • Document Type: Essay
  • Subject: Unsorted
  • Level: Masters
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