In order to compete with their own competitor’s adequate market segmentation is essential. It is important that the industry is geographically located with most of the client working on a local basis. Strategy and implementation summary of marketing says that image is the key factor for employees, because their work is more desirable and less price sensitive.1) Advertising: - It is a paid form of services that are exclusively payable while incurring certain benefits. Advertising expenses are miscellaneous expenditure , the benefit of which will incur only on in future, but in the Balance Sheet this amount should be the expenditure to the extend not written off.2) Premises and Equipment: - For the installation of an organization, it is essential to obtain an appropriate premises and sufficient equipments for carrying out the works. Location and premises plays an important role for the development and success of an enterprise.3) Information Technology Facilities: - Today. The modern era of the world is highly focusing on science and technology. IT field is developing in a highly progressive manner and various changes will occur as per minute basis. Due to the technological development, at present the paper works goes on declining. IT plays an important role while analyzing a business plan.Even though the enterprise is functioning well, its goal attainment is mainly focusing on its sales revenue or its total outlay. Nature of demand and volume of sales which mixed with revenue plays a crucial role for the entrepreneurial success. Demand and sales are inter related, because whenever the demand increases correspondingly the sales also increases. But the price and demand plays an opponent role, which is price increases the demand decreases and Vis versa.Finance is the life blood of the business. It is adequate requirement for the proper running and functioning of the business. The proposal is to plan a business, which fundamentally requires sufficifinance. There are various sources of finance are available. They are internal and external sources. Financial needs of a business are of three categories:- Long term financial needs – It is required for a prriod o5-10 years and it is required to finance permanent / hard core working capital. Medium term financial needs requires for a period exceeding one year but not exceeding for a period of five years. It is using for
Financial Management. Sources of Finance, ICAI, 2004. p.239.
Vinod, A. Management Accounting. Revised Edition 2003. p. 40.
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