A good example of effectiveness in technology integration in business communication is the use of Voice over Internet Protocol (VoIP). It is estimated that approximately 55 % of middle-sized companies globally have changed from usage of the traditional telephony technology to the use of VOIP. VOIP reduces the cost of internal and external communication since some of its providers are willing to offer unlimited calls for small periodical payments of as little as 10 dollars per month. This is advantageous to businesses which rely highly on sales and marketing and hence require long talk-time (Thomas, 2010). Effective integration is also seen in how business quickly adapted to video conferencing with its introduction. Video conferencing is used to conduct events such as business meetings especially when key participant are in different geographical areas (Castells, 2009). Google Plus and Skype are examples of providers of video conferencing to businesses. It is therefore clear that businesses have promptly and effectively adapted to changing technology by integrating it into business communication. Reference. Business Communication and Technology.
Castells, M. (2009). The Internet Galaxy: Reflections on the Internet, Business and Society. Oxford: Oxford University Press. 2001. Print.
Thomas, L. (2010). Business Communication. Ohio: South-Western Centage Learning
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