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Organisational Aims and Objectives of LumiCore Essay Example

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Organisational Aims and Objectives of LumiCore

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Organisational Aims and Objectives of LumiCore. LumiCore, as a subsidiary organization, has been aiming to create it's unique identify amid the diverse consumer segments. It has been observed that the company manufactures a wide variety of products such as paint, coatings, and pigments for decorative and architectural purposes. Moreover, at the Brazilian architecture market, the company supplies and sales its products to the renowned architects for decorative purposes. The core competencies of LumiCore include experienced and skilled workforce along with technological capabilities through which it has attained a sustainable competitive position within the Brazilian market. With the assistance of these core competencies, the company has earned superior goodwill as well as has attained enhanced brand recognition in its domestic market.

In this regard, the company has determined that by leveraging these inclusive competencies, it can effectively utilize the prevailing market opportunities to expand its business for attaining long-term profitability and to survive in the competitive global market. The core mission of LumiCore is to operate a profitable business by delivering superior quality and eco-friendly products within UK’s retail market segment through which it can further aim to expand its operations within the other international business markets (Ellis, 2010). According to the present competitive market scenario, every leading organization wants to perform at a higher level than its rivals. In this regard, LumiCore also tends to perform its value chain with efficiency to remain ahead of its competitors through which it has developed a cost leadership strategy by reducing costs which are associated with value chain activities. The advanced logistics system of LumiCore facilitates it to deliver efficient, dependable and instant services regarding its products to the potential customers. Through this advanced logistics system, the company is able to provide accurate products at the right time to the consumers especially to the architects. Organisational Aims and Objectives of LumiCore.

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Bibliography

Biemans W., 2010. Business-to-Business Marketing, Maidenhead, McGraw Hill.

Bingham F. & et. al., 2005. Business Markets, McGraw Hill

Ford, D. & et al., 2003. Managing Business Relationships. John Wiley & Sons

Fill. C. & Fill K. E., 2005. Business to Business Marketing. FT Prentice Hall

Appendices

Appendix 1

Figure: The Value of Orders With Regard To New Constructions

Source: (Maer, 2012)

Appendix 2

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