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Business to Business Marketing Essay Example

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Business to Business Marketing

This SMART criterion implies Specific, Measurable, Attainable, Relevant and Time Bound. In terms of ‘specific’, the company precisely endeavours to expand its product and distribution network in the UK market. In relation to measurable facet, the company’s objective is to attain a superior market share within the UK and to develop an effective brand image in order to earn long-term profitability. Additionally, in terms of attainable dimension, the company aims to achieve its goals by implementing its unique marketing strategies and applying the other core competencies. Moreover, as per the relevant criteria, the corporation manufactures quality and eco-friendly products for maintaining superior customer loyalty. Time bound dimension depicts that the company plans to penetrate into the UK architecture market by September 2013.LumiCore, as a subsidiary organisation, has been aiming to create its unique identify amid the diverse consumer segments. It has been observed that the company manufactures a wide variety of products such as paint, coatings and pigments for decorative and architectural purposes. Moreover, at Brazilian architecture market, the company supplies and sales its products to the renowned architects for decorative purposes. The core competencies of LumiCore include experienced and skilled workforce along with technological capabilities through which it has attained a sustainable competitive position within the Brazilian market. With the assistance of these core competencies, the company has earned superior goodwill as well as has attained enhanced brand recognition in its domestic market. In this regard, the company has determined that by leveraging these inclusive competencies, it can effectively utilise the prevailing market opportunities to expand its business for attaining long-term profitability and to survive in the competitive global market. The core mission of LumiCore is to operate a profitable business by delivering superior quality and eco-friendly products within UK’s retail market segment through which it can further aim to expand its operations within the other international business markets (Ellis, 2010).According to the present competitive market scenario, every leading organisation wants to perform at a higher level than its rivals. In this regard, LumiCore also tends to perform its value chain with efficiency to remain


Biemans W., 2010. Business-to-Business Marketing, Maidenhead, McGraw Hill.

Bingham F. & et. al., 2005. Business Markets, McGraw Hill

Ford, D. & et al., 2003. Managing Business Relationships. John Wiley & Sons

Fill. C. & Fill K. E., 2005. Business to Business Marketing. FT Prentice Hall


Appendix 1

Figure: The Value of Orders With Regard To New Constructions

Source: (Maer, 2012)

Appendix 2

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preview essay on Business to Business Marketing
  • Pages: 16 (4000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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