Intelligent forecasting regarding mergers: Bunning's warehouse property trust which was formed in 1998 has its roots in a mother company called Wesfarmers Limited which has conglomerated with its strong competitor i.e. Harvard Smith Limited in 20011 which was a strategic merger. As it eliminated the competitive threat and opened opportunities for the organization in terms of meeting the market demand.Sustainability in growth and development:The organization had only 20 warehouses at the time of its joining the stock exchange and has been successful in expanding its units to ten times (230 = 131 warehouse stores + 99 smaller outlets) by purchasing the units distributed throughout the Australian territory2 so that it is able to serve diversified clients efficiently. The strong opportunity lies in expanding its growth.It's commitment to social and community interests:The company has made sure that in addition to its monetary achievements it also takes care of community interests i.e. encouraging a legal way of the collection of timber3 and avoiding unnecessary wastage of electricity4 etc. By doing so its image among the customers has been strong. For example, to help those struggling families affected by fire accident in a Norply factory in Kyogle recently, Bunnings Warehouse in Lismore conducted a special auction5.Aggressive publicity campaigning:In today’s competitive market, advertising about the product is very crucial which has been followed strictly by the Bunnings warehouse Property trust which resulted in creating an opportunity not only in maintaining the present level of customers (20% of the Australian population)6 but also in enhancing the customer number for future.Excellent customer satisfaction: The customer representatives are well versed in product details and explain in a simple manner to the customers which opened an opportunity for higher customer satisfaction.
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