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A brand will only succeed if the marketing mix convinces consumers that it satisfies their wants better than competing brands. For a consumer brand of your choice explain how the marketing mix elements work together to influence consumer buying behaviour Essay Example

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A brand will only succeed if the marketing mix convinces consumers that it satisfies their wants better than competing brands. For a consumer brand of your choice explain how the marketing mix elements work together to influence consumer buying behaviour

If the customers are motivated then they will be more interested in buying the products. The customers are motivated to buy the products of Samsung because of its excellent features such as battery life, good internet connectivity, excellent browsing facility, navigation facility and maps and also due to its compatibility and reliability.The most prominent theory of need is developed by Maslow. The “hierarchy of needs theory” of Abraham Maslow states that human beings are motivated through various needs and all those requirements exist in hierarchical order (Daft, 2014).Psychological needs: The psychological needs are the basic needs without which human can’t live (Daft, 2014). In terms of Samsung Smartphone the psychological needs for the consumers will be the connectivity, security and compatibility.Safety needs: It refers to the requirement for a secure and safe environment (Daft, 2014). In case of Samsung Smartphone the safety needs will be the battery life, reliability, speed as well as the ease of use.Belongingness needs: In terms of Smartphone business, it refers to the desire of the company that the device would be accepted by the users. So, the belongingness needs for Samsung will be the productivity and communication factors such as better email, SMS, telephony, and web browsing facility.Esteem needs: It relates to the want for an affirmative self-image, appreciation, and recognition from others (Daft, 2014). For Samsung, the esteem needs will be the features provided by its products for daily life such as media player, alarm clock, GPRS navigation and maps, camera, and calculator.Self-actualization needs: It represents the want for self accomplishment such as developing full potential of itself and growing one’s competence (Daft, 2014). Samsung represents itself through an app to improve the studies, jobs and hobbies; an app for fun and entertainment.Exposure: Primarily perception starts with exposure towards stimuli. Exposure takes place when stimuli come within any of the following such as vision, taste, hearing, touch and smell. Stores are also designed with extremely visible shelves as well as locating signs in order to make the things as simple as possible (Strydom, 2005). Marketers plays crucial role in growing these stimuli by the help of marketing activities which will help to

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preview essay on A brand will only succeed if the marketing mix convinces consumers that it satisfies their wants better than competing brands. For a consumer brand of your choice explain how the marketing mix elements work together to influence consumer buying behaviour
  • Pages: 10 (2500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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