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Brand management Essay Example

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Brand management

In addition, we have also approached Coles Supermarkets who agreed to support the night trivia by donating food hampers that will play great part in attracting more participants. Further, we were able to get some gifts such as soaps, perfumes and lotions from Elizabeth Shop that will also constitute the prizes to be given out. In order for the participants to win the gifts, the trivia will be organized in such a way that groups in a table will compete effectively and winners on specific sets of questions will be awarded the prizes. The table organization will also aid in raising funds because every member will contribute $20 and each table will have 10 people sitting around.Of more importance, risk management for such an event is important in order to ensure the probabilities of success are increased. In this case, we have focused on factors that can cause reduction in financial profits from the event. Such factors include issues such as misappropriation of funds or unplanned expenditures. In order to avoid such situations, we have made funds organizing committee that will be responsible for overseeing proper financial transactions for the event. In addition, other risk factors include security for the guests and protection from any form emergency incidences. On this basis we sought for assistance from Applecross Anglican Church where we were given the hall layout showing all the emergency exits and the location of fire blankets and horse reels. Further, the Applecross Anglican Church provided us with a security check system at the entrance to detect intruders with ill intentions.Sustainability of the event is also important in order for it to be successful. Therefore, we have laid down several strategies that contribute to the sustainability of the event. Firstly, we have generated social value for the night quiz trivia by providing prizes that act as incentives to encourage participants (Knight Foundation, 2011). We have also created economic value for the event by selling raffle tickets to the participants at a cost of 50c a ticket or 5tickets for $2. In addition, we have factored environmental sustainability in the event by asking Applecross Anglican Church to provide us with gadgets for disposing waste papers and empty bottles from the drinks consumed by the guests so that they can be collected for recycling. Further, the conductors of the

References

Applecross Anglican Church. (n.d). Applecross Parish Centre Hall Hire. Retrieved from http://www.applecross.perth.anglican.org/hall-hire.html#.U3zXhtKSySN

Australian Red Cross. (2012). Fundraise for Red Cross: Make a Difference and Have Fun Doing It! Retrieved from http://redcross.org.au/files/arc_fundraise_brochure.pdf

Knight Foundation. (2011). How Nonprofit News Ventures Seek Sustainability. Retrieved from http://www.knightfoundation.org/media/uploads/publication_pdfs/13664_KF_NPNews_Overview_10-17-2.pdf

Nonprofit Risk Management Center. (2014). Financial Risk Management: Key to your Nonprofit’s Health. Retrieved from http://www.nonprofitrisk.org/search/financial.asp?cx=016947194574783241609%3At-cnjypalai&cof=FORID%3A11&q=financial

Spencer, M. (2009). Seeking Grant Money Today. Retrieved from http://thegrantplant.blogspot.com/2009/02/evaluation-methods-how-can-nonprofit.html

The Sustainability Institute. (n.d). Sustainable Communities One Person at a Time. Retrieved from http://www.sustainabilityinstitutesc.org/

Virgin Australia Airlines Pty Ltd. (n.d). Virgin Australia Sponsorship. Retrieved from http://www.virginaustralia.com/au/en/about-us/sponsorship/our-sponsorships/

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preview essay on Brand management
  • Pages: 11 (2750 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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