Facebook Pixel Code

Brand Implementation: Report and Plan - Blackberry Case Study Essay Example

Show related essays

Brand Implementation: Report and Plan - Blackberry Case Study

Since the early 1990s, Samsung has had a good relationship with the Russian Academy of Science. The Russian Academy of Science has been one of the most significant sources of the company’s innovation (Vincent 2012, p.) Creativity with regard to accommodation of people of all social classes has been highly important for Samsung.Apple on the other side is known for their high levels of innovation. However, the difference between Apple and Samsung is that Apple does not have the level of diversity that Samsung has. However, with regard to the target market, they have been able to produce products that are attractive to people of different lifestyles as long as they are able to afford them (Johnston & Evers 2005, p.) With regard to their innovation, they usually make sure that the projects are handled by three separate groups as soon as they get to the level where they are highly promising.As for Google, the main concentration of the brand is always in customer’s experience. Looking at their product it can be easily deduced that their products are highly customer based. Google is able to do so by carrying out researches that are aimed at making sure that they are much aware of the needs of the market (Wilson& Blumenthal 2008, p.) From the needs, the brand’s innovation and the creative team usually go ahead and design new products.There has been an evident growth in the industry. Allot of people would prefer mobile devices that can match the various aspects of their lifestyles. Even business people would not mind having mobile devices that help them with their social lives. Furthermore, players in the industry have also seen the need to design products that can appeal to diverse lifestyles (Sweeny 2013, p.) In the industry, it has been noted that the youth make the highest percentage of consumers. This is the reason why it would be beneficial for the brand if it would consider creatively and innovatively design products that would be attractive to the youth.

Bibliography

Adamson, AP 2006, Brandsimple: how the best brands keep it simple and succeed, Palgrave Macmillan, New York.

Adubato, S 2011, You are the brand, Rutgers University Press, New Brunswick, N.J.

Afzal, S 2012, Factors Influencing Successful Brand Extension Into Related & Unrelated Categories, LAP LAMBERT Academic Publishing, Saarbrücken. http://nbn-resolving.de/urn:nbn:de:101:1-201209024652.

Blount, J 2010, People buy you the real secret to what matters most in business, Wiley, Hoboken, N.J. http://www.books24x7.com/marc.asp?bookid=34883.

Gunelius, S 2009, Building brand value the Playboy way, Palgrave Macmillan, Basingstoke, Hampshire. http://public.eblib.com/choice/publicfullrecord.aspx?p=474954.

Johnston, CJ & Evers, R 2005, Professional BlackBerry, Wiley Publ, Indianapolis, Ind.

Johnston, CJ 2010, My BlackBerry Curve, Que Pub, Indianapolis, Ind.

Kapferer, JN 2001, [Re]inventing the brand: can top brands survive the new market realities?, Kogan Page, London.

Kapferer, JN 2012, The new strategic brand management advanced insights and strategic thinking, Kogan Page, London. http://www.123library.org/book_details/?id=94330.

Kapferer, JN, 2008, The new strategic brand management: creating and sustaining brand equity long term, Kogan Page, London.

Kotler, P 2013, Marketing insights from a to z 80 concepts every manager needs to know, Wiley, Hoboken, N.J. http://rbdigital.oneclickdigital.com.

Mittal, K, Gupta, S & Sambells, J 2010, BlackBerry for work productivity for professionals, Apress, [Berkeley, Calif.]. http://www.books24x7.com/marc.asp?bookid=34581.

Rosenbaum-Elliott, R, Percy, L & Pervan, S 2011, Strategic brand management, Oxford University Press, Oxford.

Sabeva, M 2010, How far can a brand stretch and still stick? brand extension dilemma in industrial adhesives, Erasmus Universiteit, Rotterdam.

Simmons, J 2009, Twenty-six ways of looking at a blackberry: how to release the creativity of your brand, A. & C. Black, London.

Simmons, J 2009, Twenty-six ways of looking at a blackberry: how to release the creativity of your brand, A. & C. Black, London.

Sweeny, A 2013, Blackberry planet the story of research in motion and the little device that took the world by storm, Wiley, Hoboken, N.J. http://rbdigital.oneclickdigital.com.

Tai, J 2013, Brand zero: the complete branding guide for start-ups. http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=672266.

Vincent, L 2012, Brand real: how smart companies live their brand promise and inspire fierce customer loyalty, American Management Association, New York.

Wilson, JS & Blumenthal, I 2008, Managing brand you seven steps to creating your most successful self, AMACOM/American Management Association, New York. http://www.books24x7.com/marc.asp?bookid=33323.

preview essay on Brand Implementation: Report and Plan - Blackberry Case Study
  • Pages: 8 (2000 words)
  • Document Type: Assignment
  • Subject: Marketing
  • Level: High School
WE CAN HELP TO FIND AN ESSAY Didn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples