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Brand analysis Essay Example

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Brand analysis

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Been adopted aims at enabling customers enjoy faster communication on mobiles that have features that necessitate worldwide connectivity fast and efficiently.Financial centres in most cities have proved to be an essential market for the communication products that the company has brought in the market. In addition, high street shops have also become important market segments, in these shops, Samsung TFTs have been installed as terminals of point of sale. As customers move to the respective counters to facilitate their purchase, details of other complimentary products are displayed directly on the screen.In the wake of increasing competition internationally, the company has launched a new marketing strategy that has been widely accepted and supported by its headquarters in Seoul. In this strategy, various strategies have been developed to increased customers awareness of its brand and influence their purchase decision.In the new strategy, open days and seminars will be held in various places including corporate clients. In addition, there will also be various high profile press launches to illustrate the necessity of demonstrating its new products to various clients. Advertising and other product promotion strategies will be aimed at certain target groups; this will reduce the overhead running costs while maximizing returns from such activities.Target advertising will be centered on specific journals and other non-print sources; in addition, one on one advertisement has also been factored in the new marketing strategy. However, the rising costs of technology still means that Samsung TFTs will continue to be expensive compared to the CRT monitors that are still being manufactured and sold by its competitors.The current growth of the company has been necessitated by its strategic goals and objectives that have shaped the direction of the company. The vision of the company has been the backbone of its growth, reading, “Inspire the World, Create the Future” (Han 16). The vision has propelled efforts in the innovation of products aimed at helping communities and people to join their aspirations and live in a secure world with bountiful opportunities.As the company takes center stage in recognizing its duties as a leader in creativity for the global society, it is dedicated to inculcating new values in people and the society. At Samsung, the main objective remains to establish a future that is full of exciting opportunities for all.The

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Works Cited

Gilbreath, Bob. The next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning. New York: McGraw-Hill, 2010. Print.

Han, Jiwon. Historical Review of Samsungs Innovations and Further Steps. 2011. Print.

Leftfield Advertisement. Marketing mix of Samsung – 4P of Samsung. 2013. Web. 2 October 2014. < http://www.marketing91.com/marketing-mix-of-samsung/>

Michell, Tony. Samsung Electronics and the Struggle for Leadership of the Electronics Industry. Singapore: Wiley, 2010. Print.

Rowley, Jack and Michael, Milligan. "Studies of Mobile Phone Use and Brain Tumor Risk Are Independent of Industry Influence." Journal of Clinical Oncology. 26.1. (2010): 122-6. Print.

Samsung. Vision 2020. 2014. Web 2 October 2014. < http://www.samsung.com/au/aboutsamsung/samsungelectronics/vision2020.html>Edberg Henrik. Gandhi’s 10 rules for changing the World. 28 June 2013. Web. 2 October 2014.

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preview essay on Brand analysis
  • Pages: 5 (1250 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Ph.D.
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