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Brand analysis Essay Example

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Brand analysis

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Painkiller drug with other OTC drugs in the market, from 2006 to 2014 to be 2.7% with 3.3% of the annual growth between 2006 to 2009, during a constant 2.7% annual growth rate from 2009 to 2014 (Bixby 1).However, new OTC consumer switch approvals from FND, points out Advil painkiller drugs as to receive high pharmaceutical approval over the years from 2007 to date in the consumer markets in USA ("Nurses Drug Alert 63). Advil drug type contains the following ingredients; ibuprofen, pseudoephedrine Hcl and NDA, as to have the highest approval compared to its generic type of ibuprofen containing only NDA the consumer market.Omeprazol tablets, Sodium bicarbonate drugs and Tylenol tablets containing NDA ingredient for pain relieving. In relation to the latter second graphical representation; the numerical1and 2 signifies the two-types of Advil drug tablets in the consumer market.Advil manufacturing company’s strategy towards rhetoric marketing campaign of the product have as a result led to an effective consumer attraction and persuasion to purchase Advil drugs in the pharmaceutical competitive market in USA (Kohler 69).The consumer rhetoric and probing posters displayed in media advertisements and billboards, on the quality health effect of Advil painkiller over its competitor drugs, as earned the product high consumer attraction and preference over potential pain killer drugs in the market (Seppa 13). The adjacent pictures show current examples of effective Advil promotional photos, used in a number of advertisements in the US media and websites all over the world.Advil reputation in the pharmaceutical market as promoted positive consumer behaviors towards the product locally, regionally and internationally. Pharmacists and physicians recommend the administration of Advil tablets to patients or individuals showing pain symptoms (Kohler 71). The latter leads to the consumer preference on Advil tablets for headaches, toothaches, back pains and muscle pains, due to its health reputation to be the quickest and long lasting pain reliever.A number of respondents from the Dolcera Conference have identified a significant increase in the demand of OTC drugs, amongst the population in the United States and the global international market. The survey made in the past three years, in consideration to the possible reasons from the consumer market and doctors in the country (Heal 113).It is noted that in the current year individuals prefer to use of

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Works Cited

Bixby, Michael B. "Legal Issues Surrounding the Use of Comparative Advertising: What the Non-Prescriptive Drug Industry Has Taught Us." Journal of Public Policy & Marketing 8.Health and Safety Issues (1989): 143-60. JSTOR. Web. 19 Apr. 2014. <http://www.jstor.org/stable/10.2307/30000318?ref=search-gateway:710d9073424ea244ab8a53c2d8927622>.

Finley, Peter. War on Athletes. Westport, Conn. [u.a.: Praeger, 2011. Print.

Greenlaw, Raymond. Quest for the Pacific Crest Trail Record. Savannah, Ga: Roxy Pub, 2011. Print.

Heal, G M. When Principles Pay: Corporate Social Responsibility and the Bottom Line. New York: Columbia Business School Pub, 2012. Print.

Kohler, Heinz. Caution: Snake Oil! : How Statistical Thinking Can Help Us Expose Misinformation About Our Health. Minneapolis, Minn: Mill City Press, 2011. Print.

Moritz, Andreas, Andreas Moritz. Timeless Secrets of Health & Rejuvenation: Unleash the Natural Healing Power That Lies Dormant Within You : Breakthrough Medicine for the 21st Century. Greer, S.C.: Ener-Chi Wellness Press, 2011. Print.

Murphy, Kevin R. "Characteristics of Employee Drug Testing Policies." Journal of Business and Psychology 6.3 (1992): 295-309. JSTOR. Web. 19 Apr. 2014. <http://www.jstor.org/stable/10.2307/25092340?ref=search-gateway:09051627a107c7adf6cf0bf515548bd2>.

"Nurses Drug Alert." The American Journal of Nursing 86.5 (1986): 577-84. JSTOR. Web. 19 Apr. 2014. <http://www.jstor.org/stable/10.2307/3425661?ref=search-gateway:9bac286cb94b925015f8dcbb11acf985>.

Prince, Robert M, and Iris W. Prince. Can Allergies Really Be Eliminated: Can They Do That? Bloomington, IN: AuthorHouse, 2011. Print.

Reed, Stephen C, Penny Kendall-Reed. The Complete Doctors Healthy Back Bible: A Practical Manual for Understanding, Preventing and Treating Back Pain. Toronto: R. Rose, 2012. Print.

Seppa, Nathan. "Painkiller Risk in Early Pregnancy." Science News 180.10 (2011): 14. JSTOR. Web. 20 Apr. 2014. <http://www.jstor.org/stable/10.2307/41332745?ref=search-gateway:19594e6f36230327564a27bc8b0fbf61>.

Willis, Kirk D. "ANTICIPATING A VIOXX DEFENSE STRATEGY: WILL CORPORATE HONESTY BE ENOUGH?" Tort Trial & Insurance Practice Law Journal 41.4 (2011): 1163-178. JSTOR. Web. 20 Apr. 2014. <http://www.jstor.org/stable/10.2307/25763820?ref=search-gateway:3110c73879dfdba2f3312628818e6016>.

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preview essay on Brand analysis
  • Pages: 6 (1500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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