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BBN3MM2 - MARKETING MANAGEMENT Essay Example

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BBN3MM2 - MARKETING MANAGEMENT

This charter was initiated the very first branch from Mumbai, Shanghai and Kolkata in 1858, subsequently, from the Hong Kong and Singapore after one year. The Chartered Bank start issuing the currency notes of Hong Kong Dollars in 1862 with launching of Suez Canal in 1869 and extended the operations towards China. (History, Standard Chartered Bank)The Standard Chartered Bank achieves many awards every year, which is the market recognition in every region of available market. Winning of the awards is the recognition of ideal and streamlined strategies accomplishment.The designing of the strategies was based on the prior research and development of the each region where the branches of the Standard Chartered exists. In the course of research, the management knows the market trend, requirement of the consumers as well as of the corporate and institutional sector. Furthermore, it relies on the market segmentation and providing the easily availability of the innovative financial products which covered the wide range of customers. The employees of the Standard Chartered Bank are well qualified and experts in industry and well diversified employees. The proper training and development provides to each employee after detailed observation and analysis. There is most influential and diversified environment for workers who face the new challenges every day with new dynamic.The strategy planned by the management of the Standard Chartered Bank for the each origin of the focused market separately by considering the culture, religion, language and norms of the countries. In Muslim countries, Standard Chartered Bank planned and initiated the Islamic Banking facilities to the customers to capture the more market share. The team of marketing communication strategies focuses on the development of the innovative policies which affect the customer to start dealing with Standard Chartered.Every year Standard Chartered Bank recognized for the achievement of awards in the industry of banking and finance. Some of the most famous awards are listed below. . (Awards 2011, Standard Chartered Bank)Such kind of many other awards won by The Standard chartered which symbolize the successfully achievement on the applied strategies as well. All the awards win only due to being the market leader which recognized the name of Standard Chartered Bank in market. (Awards 2011, Standard Chartered

Reference

Umair Sheikh (2008), Advertisement of Standard Chartered Bank, Docstoc, Retrieved on 20th April, 2012. http://www.docstoc.com/docs/12164002/Standard-Charter-Bank-Advertising

Market Penetration (2012), Standard Chartered Bank, Retrieved on 20th April, 2012. http://www.standardchartered.com/sme-banking/resourcecentre/en/strategies_for_penetrating_new_markets.html

Market Segmentation (2012), Standard Chartered Bank, Retrieved on 20th April, 2012. http://www.standardchartered.com/sme-banking/resourcecentre/en/strategies_for_penetrating_new_markets.html

Geographical Expansion (2012), Standard Chartered Bank, Retrieved on 20th April, 2012. http://www.standardchartered.com/sme-banking/resourcecentre/en/strategies_for_penetrating_new_markets.html

"FTSE All-Share Index Ranking". Stockchallenge.co.uk. Retrieved 20th April, 2012. http://www.stockchallenge.co.uk/ftse.php

Standard Chartered Bank Bought American Express Bank Unit (Update4)". Bloomberg.com. Retrieved 20th April, 2012. http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aOBVUiA74YbE&refer=home

Standard Chartered Bank History". Standardchartered.com. Retrieved 20th April 2012. http://www.standardchartered.com/en/about-us/our-history.html

Standard Chartered Bank – Media Centre – Press Releases – 2010". Standardchartered.com. 17 June 2010. Retrieved 20 April 2012 http://www.standardchartered.com/en/news-and-media/news/index.html

Clark, Andrew (18 September 2007). "Standard Chartered buys American Express Bank". The Guardian (London). Retrieved 20 April 2012. http://www.guardian.co.uk/business/2007/sep/18/9

Awards 2011, Our Awards, Standard Chartered Bank, Retrieved on 20th April, 2012. http://www.standardchartered.com/en/about-us/awards.html

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preview essay on BBN3MM2 - MARKETING MANAGEMENT
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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