The website of the company helps in achieving competitive advantage. The development of technology has influenced organizations all over the world towards implementation of new systems in order to enhance their productivity. The emergence of the internet has helped to take the technology to another level with the passage of time. According to various industry experts and scholars, the emergence of the internet has helped in changing the entire pattern of the business transactions. It has played a significant role in the improvement of business communication and efficient flow of information at all levels of hierarchy within the business organizations (Jagoda, 2010). Any organization which considers e-business implementation for carrying out their business transaction must comprehend one website which acts as an effective platform for carrying out the business deals. A website is defined as the collection of various web pages under one particular domain name. An organization with an own website increases its scope of recognition in the market. It increases the visibility of the organization within the market. Some of the significant features of owning a website are given below:
Helps in providing accurate information- The essential role played by the website of an organization is that it gives information to all the users related to the subject of concern. It does not provide information only about the product or service offerings of an organization but also presents information about the background of the organization along with its relevant contact information, financial information and all other required information.
Helps in collecting feedback from the customers- Another significant characteristic of an official website is that it helps in gathering feedback from customers related to the product or service offerings. At the same time, the company can also take suggestions from their customers related to the development of further opportunities.
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