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Audio-visual Synergy and Opposition Essay Example

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Audio-visual Synergy and Opposition

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Music video is mostly music and text (the lyrics) which create story to be followed by the images which are filmed. However, the text is the lyrics and story may be minimal or missing entirely. Opera is the most balanced form with constant music. Ballet has minimal text except as expressed by music and dance. Musical comedy is more text than the other elements, which are used to enhance the story. Modern musical plays, such as Les Miserables and Cats have almost equal balance to opera. Music videos, on the other hand, are all about the music with imagery and text used to enhance the musical experience.Other forms combining music and image included many smaller entertainments around the world in various cultures. Medieval minstrels combined music and text to make their stories memorable and poetic forms allowed them to easily memorize the text. Movies of the golden era of Hollywood enhanced their panoramic heroic tales with huge musical scores and full orchestration. “Film and television, like opera, have most typically been storytelling media, and whatever interest there has been in experimenting with techniques like camera movement, montage editing, music and sound, special effects, and so forth, tends to be subordinated to narrative goals that have not changed in any fundamental way since antiquity.” (Prieto, Eric 2002) When the music is subordinate it is being used to enhance the other art forms, even when the art form is advertising copy or animation.Music began to be used with direction and a specified aim in radio theatre, which was then connected to film and television via intertextuality, that is, a theme which became wll known and came to symbolize a certain emotion or action could be used further to engender the customary reaction in the audience. One example is the theme music from early radio drama could be used in television or film to recreate the original reaction in the audience by virtue of its intertextual connection to the original radio drama. Most of today’s audience has never heard these early radio shows, but the process is still carried on, from one film or television theme to another. The musical phrases may actually carry mood and message with them. One particularly good example of this is the use of the theme from the TV show Dragnet. Any time this theme is used it creates the mood of danger from the original Dragnet.In addition to the communication of extra information,

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References

Adtunes, 2007, Music at Retail, http://adtunes.com/

Aslinger, Benjamin. "Experiencing Music Video: Aesthetics and Cultural Context." Velvet Light Trap 56 (Fall 2005): 73(2). Expanded Academic ASAP. Gale. 10 Jan. 2008 

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Bordwell, David, Janet Staiger, and Kristin Thompson. The Classical Hollywood Cinema: Film Style & Mode of Production to 1960. London: Routledge, 1988

Cook, Guy. The Discourse of Advertising. New York: Routledge, 1992

Fawthrop, Peter, 2007 Allmusic Guide, http://images.google.ca/imgres?imgurl=http://content.answers.com/main/content/img/amg/pop_albums/5/6/i/c5676474xi6.jpg&imgrefurl=http://www.answers.com/topic/california-raisins-sing-the-hit-songs&h=200&w=200&sz=12&tbnid=E7qRtIYFEP4V9M:&tbnh=104&tbnw=104&prev=/images%3Fq%3Dcalifornia%2Braisins%26um%3D1&start=3&sa=X&oi=images&ct=image&cd=3

Prieto, Eric. "Caves: Technology and the total artwork in Reichs The Cave and Becketts Ghost Trio." Mosaic (Winnipeg) 35.1 (March 2002): 197(15). Expanded Academic ASAP. Gale. 10 Jan. 2008 

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Gehring, Wes D., ed. Handbook of American Film Genres. New York: Greenwood Press, 1988. Savage, Ann M. "Experiencing Music Video: Aesthetics and Cultural Context.(Book review)." Journal of Popular Film and Television 34.3 (Fall 2006): 141(2). Expanded Academic ASAP. Gale. 10 Jan. 2008 

Gehring. Wes D. New York: Greenwood Press, 1988. 85-98.

Kane, Kathryn. "6 The World War II Combat Film." Handbook of American Film Genres. Ed. Tan, Ed S. Emotion and the Structure of Narrative Film: Film as an Emotion Machine. Trans. Barbara Fasting. Mahwah, NJ: Lawrence Erlbaum Associates, 1996.

Vernallis, Carol. Experiencing Music Video: Aesthetics and Cultural Context. New York: Columbia UP, 2004. 480 pp.

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preview essay on Audio-visual Synergy and Opposition
  • Pages: 14 (3500 words)
  • Document Type: Essay
  • Subject: Music
  • Level: Undergraduate
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