The paper tells that increasing so many low airline service companies with the same strategies have become another challenge for Ryanair. The company is prone to bad issue in the press which creates a bad impact on its brand value. The customer relationship with this company is very poor as because they spent less amount of money in this field and here it is a challenge for them. They have weak employee relation also. So employees are always trying to move any other rival companies. Here the growth path is also very narrow for the employees. So the employees are demotivated to continue service in this company year after year. In early years every employee had shares in the company. At that point of time employee strength was 450 only. But in the present time, the number of employees has been increased but they have not any shares of the company. Again, the company continuously refuses to negotiate with any union. Contracts which are offered by the company to its employees are very much complicated when comparing with other airline service companies. These contracts are unusual also. For example- through the contract, the company is forcing the ground level staffs to open a bank account in a particular bank for getting their wages or forcing to the pilots for working through an agency. In the month of May 2014, Ryanair’s office [Marseille] was investigated and raided by the French police because the company was failing to follow French employment law. Ryanair’s service comes under niche market services which also hamper its brand value. Travelers who want to travel in a luxurious mood will avoid this company’s services. Customers who want to travel in long distance will also not take this company’s services. There are also some arrangement problems inside the aircraft like no seatback pockets and life jackets are kept on overhead rather keep under the sits. Seats are also non-reclining. All the safety cards are stored on the back side of sits which is a problematic issue.
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