This is not viable as most artists create based on feelings, inspiration and ideas and hence not having the freedom to create will make artists feel curtailed. The most appropriate business models must therefore cater to the needs of both the consumer and most of all the artists’ creativity to create better and more inspired creations.Artists around the world exist based on their creative elements and their ability to create things which are beyond most peoples imaginations. While this is true, the existence of artists is also influenced greatly by the market structures in existent to sell their products. The visual arts community has grown over time to include artists, experts and also enthusiasts who have developed individual careers and are contributing to the economy. There is a new trend where artists are now becoming entrepreneurs as opposed to the earlier stance of art for nonprofit motives.Persons involved in visual arts are exposed not only to skill development but they are also able to find jobs by matching their skills to available opportunities. The organization thus serves as an entry point for artists seeking access into the market and assists them to develop their skills. Art has developed over time from being hanged on walls to becoming a true factor of influence in any economy. It also goes a long way in promoting cultural diversity by having people from different walks of life expressing their backgrounds through art.Visual arts marketing are unique in that the artists develop an individual way of marketing their products based on their vision and artistic impression. This greatly influences the way in which the artists will easily interact with the audience and also with the customer who will purchase the products. While this is true, there has been little emphasis taken on identifying and studying the philosophical clashes of art for business and art meant entirely to be viewed as art, (Fillis, 2004).Marketing literature has promoted and enhanced market orientation but this has been at the cost of overlooking product centered marketing. In the past, visual arts marketing has been used to market products and artists but the avenue has not been used effectively to analyze the important marketing theory, that would promote productivity. There is a need to ensure that through the visual arts UK, the pros and cons of market
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