Jonathan uses standard rhetoric approaches in order to be heard. He, thus, apply to ethos, logos, and pathos, in order to persuade people with different beliefs and convictions. As for his appealing to ethos, one can notice how many times Jonathan mentions ‘a very knowing American’ that can be considered an expert of a discussed issue. By doing this, the author makes an attempt to convince those who tend to rely on professional opinion instead of composing its own. Of course, satiric nature of the pamphlet does not allow us to consider this reference seriously. As for the author’s appeal to logos, one must admit that Swift should be appraised for his mastership in this field. When it comes to appealing to logic, he provides the reader with a long list of arguments, containing statistics, numbers, and forecasts. He provides the reader with an approximate weight of a baby that can be a subject of his idea, he tells how many families might benefit from his idea on a daily basis, and how economically profitable his plan is. Speaking of his appeal to pathos, it is necessary to take into account that the idea he proposes does not presuppose that anyone might get attached to it by the means of emotions. However, Jonathan Swift managed to present the idea in a way so his claim starts to seem logic and emotional in a way that benefits his interest. In order to do so, he described how miserable and dramatic the lives of those poor babies are, and how nothing is going to become any better for them. He made the reader imagine poor hungry children laying in their mother’s hands without a hope for a future. It seems to me that overemotional people might buy it and support what Swift proposes. Becoming emotionally attached to the author of the proposal, some readers might unconsciously start to get attached to his ideas as well. I can definitely advise this reading for all those who want to learn the strategies and approaches of writing a persuasive speech.
ReferencesSwift, J. (1729). A modest proposal. Project Gutenberg Ebook. Retrieved from: http://www.gutenberg.org/files/1080/1080-h/1080-h.htm
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