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Analysing online consumer shopping motivations for luxury products (Methodology) Essay Example

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Analysing online consumer shopping motivations for luxury products (Methodology)

The data collected from the secondary research has helped to reach to the research objective in an appropriate manner. The secondary data sources like newspapers, journals, books, and data obtained from company websites and different working and research papers published by various academic scholars are utilised while conducting any research work. The collection of these data helps in proceeding in the research process in an appropriate manner.The quantitative research methodology is such a research methodology which involves various computation techniques or statistical calculations (J. Hussey and R. The methodology takes into consideration various statistical data for carrying out the research work. According to J. Hussey and R. Hussey (1997), the use of questionnaire based survey does not seem to be useful for addressing to the research problem of all types. When the research study comprises of numerous realties, the methodology that should be taken into consideration is quantitative research methodology. Generally, the quantitative research methodology conducts close ended survey for carrying out the research work (Lietz, 2010).The qualitative research methodology concentrates on the words as well as observations for expressing the reality and interpreting the result. It helps in interpreting the results of the research study in much comprehensive manner (Miles and Huberman, 1994). The methodology plans for describing the individuals in their natural situations. It helps in finding out the actual reason behind occurrence of some natural phenomena. The qualitative methodology analyses the research problem in terms of human belief, culture, social behaviour etc. It is a process of analysing the qualitative data based on the quality. This research methodology is highly descriptive in nature and it uses data on a large scale for the analysis purpose and represents them by plotting on the graph. Specifically, the qualitative research methodology does not take into consideration statistical calculations while conducting the research work and makes attempt for conducting the research on the basis of the responses of the participants of the research. The data collection techniques that are utilised in the qualitative research methodology include interviews, responses in the open ended surveys and observations from various secondary data researches. It makes use of unstructured interviews in the ordinary

Bibliography

Blaxter, L., Hughes, C., and Tight, M., 2006. How to research. New York: McGraw-Hill International.

Saunders, M., Lewis, P. And Thornhil, A., 2009. Research methods for business students. New Jersey: Pearson Education.

Bogdan, R. G. and Biklen, S. K., 1998. Qualitative research in education: An introduction to theory and methods. Needham Heights, MA: Allyn & Bacon.

MRS, 2010. Code of conduct. [online] Available at: <http://www.mrs.org.uk/pdf/Code%20of%20Conduct%20(2012%20rebrand).pdf> [Accessed 19 November 2013].

Babbie, E., 2010. The practice of social research. Connecticut: Cengage Learning.

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preview essay on Analysing online consumer shopping motivations for luxury products (Methodology)
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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